Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Learn more about data usage and collection in the ads ecosystem. Learn more about data usage and collection in the ads ecosystem.
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
Meta certification recognizes advanced level proficiency with Meta's family of apps and services.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.
Learn how to grow your community by using Facebook, Instagram, Messenger and WhatsApp. We will also cover how you can use Facebook tools to keep misinformation out of your online community. Don’t see any events here? Be sure to...
Learn how to create ads that inform people in your community about important information, and encourage them to register for services. We’ll also cover how to run, measure and improve ads for your organization. Don’t see any events here? Be...
Are you preparing to take the Digital Marketing Associate Certification exam, but could use a bit more help studying? This two-part video series will deepen your understanding of advertising fundamentals, creating and managing ads, and reporting metrics—all of which will...
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how...
