Duration: 90 minutes Exam audience: entry level marketers, including students and job seekers. Meta Certified Media Measurement Specialist Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain. Register for exam ... You can use these curated lessons to prepare...
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Duration: 90 minutes Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles. Meta Certified Media Measurement Specialist Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you...
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Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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... Frame 2158.png ... Join us as we share best practices around building creative ideas for your cause on Facebook and Instagram. The below workshops will cover creative considerations, case studies and tips on how to get started with editing your videos. Recommended Workshop Sessions Day 1, September 9th ... Presenter: Manu Gambagorte...
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Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real change Sarah Hartnett Sarah has worked in the advertising and technology industries for the past 15 years, with ad agency...
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Explore how you can use A/B tests and lift tests to measure the impact your ads have on customers and how to use metrics to develop your strategy. ... Understand the importance of testing the creative in your ad campaigns. ... AEP ,Discovery Commerce ,Topics for Experiments ,Get started with advertising
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Duration: 105 minutes Exam audience: digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants. After you’ve passed the Media Buying Professional Exam, you can earn any of the three specialist badges: Meta Certified Technical...
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This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals. Martha...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
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Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics. ... ads creation, ad policies, policies, political, political ad label, political content, politics, review ... The Meta Ad Library is our most comprehensive ads transparency resource, providing a searchable view of ads...
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Understanding how to effectively engage with people across multiple touchpoints is crucial for growing your business or brand. This lesson provides you with a framework for understanding the audience journey, from generating awareness, encouraging consideration to inspiring sales. ... Learn how to select ad formats and design creative strategies...
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This lesson will prepare you to evaluate the performance of your government organization's ads using Ads Manager reporting tools. ... This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign. ... ads reporting,...
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Brands and retailers can partner to create performance marketing campaigns using Collaborative Ads. In this course, you'll learn how Collaborative Ads work, the steps for getting started and the best practices for running successful campaigns. ... Learn how brands and retailers can partner to create performance marketing campaigns using...
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Learn how to create ads and review format, placement and creative options in Meta Ads Manager. ... Creative inspiration ,Meta Small Business Academy 2022
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This lesson will prepare you to optimize future ad campaigns for your government organization. ... This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns. ... metrics, measure, measurement, insights, causation, Facebook lift, brand...
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Learn where to find key metrics in Meta Ads Manager and how to use them to analyze campaign results. ... Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results. ... Manage ads with automated tools ,Meta Small Business Academy 2022
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How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take. ... ad objectives, creative, strategy, planner ... By the end of this lesson, you will be able to:Evaluate how our platforms can meet your business needs.Identify how your business goals map to our ad...
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Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services. ... ad policy ... SMB Prototype ... Now that you've completed the third lesson in the Facebook Ad Policy series, don't forget to learn more from the other lessons:Facebook Ad Policies: Content & Landing PagesFacebook...
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Use this lesson to: Become familiar with targeting restrictions on ads for alcohol, financial services, health and fitness, and dating. Be aware of the non discrimination policies for ad targeting. ... Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're...
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In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads. ... Topics for Experiments ,Get started with advertising
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Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API. ... Instagram, Facebook, MessPTGer, WhatsApp, Status, WhatsApp Status, Story, Stories, Organic, Organic story, Ads, ads in stories,...
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Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account. ... Business Manager, billing, payments, taxes, tax ID, GST, VAT, ad accounts ... Let's do a quick review of what we've covered in the course. Knowledge Check...
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Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager. ... Topics for Experiments ,Get started with advertising ,Meta Small Business Academy 2022
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Great visuals get people’s attention, but the accompanying text communicates the ad’s message and encourages people to take action. This lesson reviews how to write clear and concise copy for ads across Meta platforms. ... This lesson prepares you to write clear and concise copy for ads across Meta platforms. ... Digital marketing, instagram...
