Design a test (A/B, Conversion Lift and Brand Lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Identify Messenger solutions that can help you create awareness and connect with customers.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
Learn the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
Use the Instagram app to connect with your audience and reach more customers.
Understand the importance of testing the creative in your ad campaigns.
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the Facebook SDK.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
This course provides an overview of how to bring a business online with the WhatsApp Business app.
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
Learn to use Audience Network to maximize revenue through bidding.
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
Understand mobile behavior and improve mobile campaign performance.
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.