Maximize performance with Advantage+ shopping campaigns
Learn how to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns.
All Activities
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
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Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Preparing catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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The Messenger API for Instagram
Discover how you can use and setup the Messenger API for Instagram and implement it to send and receive messages.
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Build a holistic measurement approach
In this course, you will learn how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Implement WhatsApp Business Management API
Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.
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Troubleshoot WhatsApp Business Platform
Learn about some of the common issues that may arise while setting up and integrating the WhatsApp Business Platform and how to resolve them.
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Tests to measure ad effectiveness
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
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An Overview of the Messenger API
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
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Set up the Messenger API
Discover how to create an app on Meta for Developers, set up API access, send a test message and configure Webhooks.
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Create ads that align to your business goals
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Ads targeting options
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Optimize the Conversions API
Learn how to optimize the configuration of the Conversions API.
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Implement the Messenger API
Discover how to recognize different types of messages and use the Messenger API to send messages.
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Decide Who You Want to Reach
This course teaches you how to connect with your audience for your business online.
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Troubleshoot the Messenger API and the Messenger API for Instagram
Learn how to troubleshoot common issues that may arise during setup and implementation of the Messenger API and the Messenger API for Instagram.
