Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
All Activities
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
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Community for Business
Learn how to build a community to advance your business goals
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Technical implementation of the Meta Pixel
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
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Set up, implement and verify the Conversions API
Learn how to set up and directly implement the Conversions API.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Set up the WhatsApp Business Platform
Learn how to create an app on Meta for Developers, set up API access, send a test message, configure webhooks and set up a phone number.
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Troubleshoot the Conversions API
Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
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Map the Customer Journey
This course teaches you about the customer journey and how it applies to your business online.
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Optimize and Troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Create Authentic Messages
This course teaches you how to create content that engages your audience and a plan for your content.
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Set marketing goals
This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5
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Select Your Social Media Channels
This course teaches you how to choose the appropriate social media channels for your business online.
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Debug App Events for Android and iOS
Learn how to test app event implementation and debug app events for Android and iOS.
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Earn Money With Paid Online Events
This course prepares you to create, host and monetize online events to grow your audience.
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Tell Your Business Story
This course teaches you the importance of developing a brand for your business.
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Interpret Statistical Output
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
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Get started with catalogs on Meta
In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.
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Measure the Incremental Impact of Your Marketing With GeoLift
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey.
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Improve your marketing strategy with marketing mix models
This course prepares you to understand the basics of marketing mix modeling.
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Troubleshoot the Marketing API
This course in an introduction to to troubleshooting the Marketing API.
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Managing the New Public Groups Experience
Use these lessons to understand the key characteristics of the new Public Groups experience and learn how to use moderation tools to help you manage your communities.
