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Learn new skills to build your brand or business

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1166 results returned

  • Planning for your campaign audience

    Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.

    • Path
    • Duration 12m
    • Rating 3.7
    • Intermediate
    • Credential

  • Foundations of Meta Business Messaging

    Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.

    • Path
    • Duration 1.1h
    • Rating 4.8
    • Beginner
    • Credential

  • Upgrade your advertising with Advantage+ catalog ads

    Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

    • Video
    • Rating 4.9

  • Introduction to Collaborative Ads

    Webinar learning objectives This training explains how Collaborative Ads can close the gap between social media advertising and retail purchases. Discover the formats and strategies that optimize Collaborative Ads campaign performance. You’ll also learn how to create and measure a...

    • Event
    • Rating 5.0

  • Meta New Starter Onboarding (Basic) - Day 1

    Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

    • Event

  • Proposing a campaign budget

    Learn how to create a budget for auction and reservation buying types.

    • Path
    • Duration 18m
    • Rating 4.7
    • Intermediate

  • Measure channel impact with Meta Conversion Lift

    Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...

    • Video

  • Signals and Performance

    Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

    • Event

  • Improve Lead Quality with Conversions API for CRM

    Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...

    • Video
    • Rating 4.2

  • Optimize Meta Conversions API

    Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...

    • Event
    • Rating 4.6

  • Prove It, Then Scale It: Measuring Your Holiday Ad Performance

    This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production.

    • Event

  • Reels & Partnership Ads: Ask the Experts

    Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...

    • Event

  • Advanced matching for websites

    Learn how to set up, configure and troubleshoot advanced matching for websites to help improve Meta ad campaigns.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Maximize lead quality with Meta Conversions API for CRM

    This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

    • Event