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Learn new skills to build your brand or business
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1119 results returned

  • Use App Events to Target, Optimize and Measure

    This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...

    • Event
    • Rating 5.0

  • Prepare for expansion

    Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.

    • Path
    • Duration 45m
    • Intermediate
    • Credential

  • WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

    • Event

  • Ad agencies and Conversions API: benefits and setup across clients

    The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...

    • Video
    • Rating 5.0

  • Use WhatsApp for a business

    Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.

    • Path
    • Duration 18m
    • Rating 4.9
    • Beginner
    • Credential

  • Privacy controls and brand safety

    Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

    • Path
    • Duration 42m
    • Rating 4.9
    • Intermediate
    • Credential

  • Find high-quality leads this spring

    Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...

    • Event

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Grow your audience with Advantage+ app campaigns

    This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...

    • Event
    • Rating 5.0

  • Get started with product catalogs across Meta technologies

    The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...

    • Event
    • Rating 5.0

  • Creative brief development

    Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...

    • Event

  • Stronger performance with Meta Conversions API

    This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...

    • Event
    • Rating 4.6

  • Certification Prep Virtual Training | Business Marketing Strategy - Part 3

    Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...

    • Event
    • Rating 5.0