Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
All Activities
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Search lift: measuring the true impact of Meta technologies on search traffic
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Get started with catalogs on Meta technologies
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Engage Your Supporters With Facebook
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Creative best practices
Learn how to select the best placements and creative strategies with Meta Advantage.
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
