Advertising solutions and AI
Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.
All Activities
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Set up Meta Conversions API with a direct integration
Learn how to set up and directly implement Meta Conversions API.
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Implementing buying types and optimizing delivery
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Amplify campaigns with partnership ads
Eplore how to scale creator partnerships, manage permissions in Partnership Ads Hub, and run partnership ads in Meta Ads Manager.
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Enhancing your workflow with new AI creative tools and features
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
