This training begins with an overview of omnichannel marketing strategies and the value of connecting omnichannel data, specifically offline events. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes...
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Understand mobile behavior and improve mobile campaign performance.
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
Use the Instagram app to connect with your audience and reach more customers.
This course provides context on the creator marketing landscape, an overview of Instagram’s creator marketplace and best practices for collaborating with creators.
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
