A/B tests versus RCTs
This lesson prepares you to recognize when to implement A/B tests versus RCTs.
This lesson prepares you to recognize when to implement A/B tests versus RCTs.
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Learn about the Meta ad delivery optimizations you can make to align your objective to focus on value and conversions.
Learn how to use automatic and manual advanced matching to send hashed customer information along with Meta Pixel events.
Learn how to measure the performance of your ad campaigns using A/B tests, brand lift and conversion lift tests.
Explore best practices and tools for building an engaging content strategy for your community.
This lesson prepares you to use Conversion Lift tests to measure the incremental conversions Meta ads generate.
This course helps you determine which metrics align to your business goals and which metrics work across channels.
Learn about best practices that help you optimize configuration and improve ad performance of the Conversions API.
In this course, we explore best practices in setting business goals and aligning those goals with KPIs.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
This lesson prepares you to compare Experiemental and Observational measurement methods.
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
Understand mobile behavior and improve mobile campaign performance.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
This course teaches you how to create content for your business on Instagram.
This lesson prepares you to identify how lift tests can help with creative development and amplify a creative campaign.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
This course teaches you how to use your posts and stories as ads for your business on Instagram.