This workshop explains how advertisers can use their opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what an opportunity score is, its benefits to advertisers and how opportunity score...
This training prepares you to use Meta Advantage+ end-to-end and single-step solutions in the new streamlined experience. This includes Advantage+ sales, app and leads campaigns. In this session, we explore what is changing for sales, app and leads campaigns, and...
In this training, you will learn the importance of including Reels ads into your client’s campaign strategies. You’ll also learn the creative best practices around building successful reels and how you and your clients can leverage them to enhance campaign...
Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager....
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
Learn how to use AI tools from Meta to improve your marketing, creativity and productivity. This video course will teach you how to refine ad creative and generate high-quality content to drive business growth.
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you...
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Join us for this interactive session that will focus on the details of the Meta Growth Rewards program. Hosted by our Meta experts, we will break down the program and key products like Conversions API, Reels and Advantage+ Shopping Campaigns...
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Understanding the impact of your marketing efforts can help you focus on strategies with the strongest ROI. In this webinar, our Meta Marketing Science consultant will help you understand the fundamentals of marketing measurement. We will also talk about the...
