All Activities
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Generate insights to make data-driven decisions
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam. Don't see any...
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Evaluation and measurement
Understand the importance of testing the creative in your ad campaigns.
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Feature products from your business with product tags
This lesson prepares you to add product tags to your content to tell a story and help people learn more about your offerings.
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
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Personalized creative formats
In this lesson, you’ll explore how you can use creative formats in Advantage+ catalog ads.
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Advantage+ catalog ads and how they work
In this lesson, you’ll explore how you can use Advantage+ catalog ads to create personalized ads for your target audience.