All Activities
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Technical implementation of the Meta Pixel
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Measure the true impact of Meta ads on search traffic with Conversion Lift
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Business management tools and ads resources
Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Data privacy and policies at Meta
Learn about data privacy and policies across Meta technologies and understand how global regulations affect advertising and Meta technologies.
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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Get Certified as digital marketing associate
Prove your marketing skills and get Meta Certified.
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Ad Delivery Optimization: Learning Phase
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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5 best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
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Get started with Audience Network
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
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Elevate Live with Nana Agyemang
Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...
