Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
All Activities
-
-
Digital Marketing Associate Certification Prep
Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
-
Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
-
Increase your sales with omnichannel ads across Meta technologies
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see...
-
-
Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
-
Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
-
Set up the Meta Pixel and Meta Conversions API for ad campaigns
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
-
Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
-
Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
-
Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
-
-
Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
-
Getting started with Meta Ads Manager
Learn about the ad creation process and how to create reports in Meta Ads Manager.
-
From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
-
Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
-
Meta Certification Prep Live Training | Media Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
-
-
Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
-
Introduction to creator marketing
This course provides context on the creator marketing landscape, an overview of Instagram’s creator marketplace and best practices for collaborating with creators.
-
-
Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
-
Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
-
Analyzing campaign reporting results and measurement strategies
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
