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1165 results returned

  • Optimize and troubleshoot the Meta Pixel

    This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.

    • Path
    • Duration 40m
    • Rating 4.9
    • Advanced
    • Credential

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential

  • Meta Certification Prep Live Training | Media Buying

    Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

    • Event

  • WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

    • Event

  • Reach your business goals with Reels ads

    Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Credential

  • Retail Proficiency Learning Path

    This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.

    • Path
    • Beginner
    • Credential

  • PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer

    The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...

    • Collection
    • Rating 5.0

  • Meta New Starter Onboarding (Basic) - Day 1

    Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

    • Event

  • Proposing a campaign budget

    Learn how to create a budget for auction and reservation buying types.

    • Path
    • Duration 18m
    • Rating 4.7
    • Intermediate

  • Measure channel impact with Meta Conversion Lift

    Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...

    • Video

  • Signals and Performance

    Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

    • Event

  • Improve Lead Quality with Conversions API for CRM

    Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...

    • Video
    • Rating 4.2

  • Optimize Meta Conversions API

    Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...

    • Event
    • Rating 4.6

  • Prove It, Then Scale It: Measuring Your Holiday Ad Performance

    This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production.

    • Event

  • Reels & Partnership Ads: Ask the Experts

    Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...

    • Event