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Learn new skills to build your brand or business
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1053 results returned

  • Proposing a campaign budget

    Explore how to create a budget for auction and reservation buying types.

    • Path
    • Duration 18m
    • Rating 4.7
    • Intermediate

  • Reach more people on Instagram

    Use the Instagram app to connect with your audience and reach more customers.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Credential

  • Advanced matching for websites

    Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Certification Prep Virtual Training | Business Marketing Strategy - Part 2

    Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...

    • Event

  • Attract an Audience on Social Media

    This course teaches you how to learn from your online audience by the way they interact with your content.

    • Path
    • Duration 13m
    • Rating 4.4
    • Beginner

  • Privacy controls and brand safety

    Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

    • Path
    • Duration 42m
    • Rating 4.9
    • Intermediate
    • Credential

  • Configure and troubleshoot Meta Conversions API Gateway

    This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...

    • Event

  • Grow your audience with Advantage+ app campaigns

    This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...

    • Event
    • Rating 5.0

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event
    • Rating 5.0

  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Credential

  • Getting started with partnership ads

    Explore the value of partnership ads and discover how to integrate them into a business-as-usual campaign strategy in Meta Ads Manager.

    • Path
    • Duration 40m
    • Intermediate
    • Credential

  • Ad agencies Meta Conversions API: benefits and setup across clients

    The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...

    • Event

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • 5 best practices to generate client results

    Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...

    • Event

  • Optimize your campaign with Meta Advantage+

    This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...

    • Event
    • Rating 5.0