Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
All Activities
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Start marketing with Meta technologies
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
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Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
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Technical implementation of the Meta Pixel
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
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Spark AR Certification Prep
Join us for a workshop with one of our Spark AR experts where we'll run through the Practice Test, Study Guide and open up for a Q&A.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Revolutionalizing Mobile Shopping on Instagram
Learn all there is to know about Instagram Shopping. Whether you're in commerce or a creator, this webinar will show you the ways in which you can transform your online presence into a business.For Entertainment, News and Sports.
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