All Activities

Get started with Meta Ads Manager

• Path
• Rating 4.8

Managing audiences and optimizing reach

Learn how to create audiences in Meta Ads Manager and optimize reach and performance with Meta Advantage+.

• Path
• Duration 27m
• Rating 4.8
• Intermediate
• Credential

Webex Testing

This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...

• Event

Establish your business presence with Messenger

Discover how to engage with customers through Messenger and use different features to communicate more efficiently.

• Path
• Duration 10m
• Rating 4.7
• Beginner
• Credential

Meta Certification Prep Live Training | Media Planning and Buying

Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

• Event

Improve Lead Quality with Conversions API for CRM

Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

• Event

Practice Test - Creative Strategy - B

• Rating 4.2

Cross-border trade: maximize international sales with Meta

This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...

• Event
• Rating 4.6

Dry Run for Career Tips and Networking Event 

Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....

• Event

Understanding ad fragmentation: Tips to optimize your ads for better results

Learn how reducing ad fragmentation can help you optimize your ads for better results.

• Video
• Duration 2m
• Rating 4.8
• Intermediate

Optimize and Troubleshoot the Meta Pixel

This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

• Event
• Rating 5.0

Start marketing with Meta technologies

In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.

• Path
• Duration 10m
• Rating 4.8
• Beginner
• Credential

Setting up a business portfolio

Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.

• Path
• Duration 17m
• Rating 4.9
• Beginner
• Credential

Agencies and Meta Conversions API: benefits and setup across clients

• Rating 5.0

Analyze your ad campaign results in Meta Ads Manager

Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

• Path
• Duration 10m
• Rating 4.8
• Intermediate

Measure the true impact of Meta ads on search traffic with Conversion Lift

Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...

• Event

Increase your sales with omnichannel ads across Meta technologies

Generate sales across web, app and in-store channels with omnichannel ads across Meta technologies.

• Path
• Duration 40m
• Rating 5.0
• Intermediate
• Credential

Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer

The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...

• Duration 29m
• Rating 4.0

Practice Test - Digital Marketing Associate - A

• Rating 4.7

Five best practices to generate client results

• Rating 5.0

Implementing a Meta Business Messaging strategy

Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.

• Path
• Duration 30m
• Intermediate
• Credential

Measure and optimize your Audience Network ad performance

Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.

• Path
• Duration 15m
• Rating 4.7
• Intermediate
• Credential

Customize ad creative in Meta Ads Manager

Learn how to create ads and review format, placement and creative options in Meta Ads Manager.

• Path
• Duration 20m
• Rating 4.8
• Intermediate

Proposing a campaign budget

Learn how to create a budget for auction and reservation buying types.

• Path
• Duration 18m
• Rating 4.7
• Intermediate