Manage assets and permissions with Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
All Activities
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Increase campaign performance with partnership ads
Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance.
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Use ads that click to WhatsApp with Meta Conversions API
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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Creative essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
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360 Strategy on Facebook and Instagram: Tottenham Hotspur
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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Upgrade your performance with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
