Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
All Activities
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
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News Fundamentals: NPI, Facebook News & Quality News Signals
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Set up the Meta Pixel and Meta Conversions API for ad campaigns
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
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Configure and troubleshoot Meta Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Understanding ad fragmentation: Tips to optimize your ads for better results
Learn how reducing ad fragmentation can help you optimize your ads for better results.
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How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
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Enhancing your workflow with new AI creative tools and features
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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