Improve your marketing strategy with marketing mix models
This course prepares you to understand the basics of marketing mix modeling.
All Activities
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Set up Meta Conversions API with Google Tag Manager
This lesson covers how to set up the Conversions API with Google Tag Manager.
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Prepare and set up catalog for Advantage+ catalog ads
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
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How to Earn Money with Facebook
Understanding how to monetize your Live content can sometimes be confusing. That's why Meta Product Marketing Manager Rochelle Robertson walk you through the basics of monetizing on Facebook and share some helpful resources.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Creative best practices
Learn how to select the best placements and creative strategies with Meta Advantage.
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Grow your audience with leads across Meta technologies
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
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Build a holistic measurement approach
In this course, you will learn how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Technical implementation of the Meta Pixel
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Engage Your Supporters With Facebook
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Campaign evaluation through reports and measurement
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
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Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
