Campaign evaluation through reports and measurement
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
All Activities
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Exploring best practices for ad creative
Learn how to select the best placements and apply mobile best practices.
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Analyzing campaign reporting results and measurement strategies
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Getting started with Meta Ads Manager
Learn about the ad creation process and how to create reports in Meta Ads Manager.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Grow Your Mobile App Audience With Automated App Ads
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
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Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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Getting Started with Facebook Live
Tyler Simpson shares common creator use cases for going Live.
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PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
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Community News Project Bootcamp
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
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News Fundamentals: NPI, Facebook News & Quality News Signals
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
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Meta Certification Prep Live Training | Media Fundamentals
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
