SKAdNetwork and Aggregated Event Measurement for app events
How SKAdNetwork and Aggregated Event Measurement affect app events
How SKAdNetwork and Aggregated Event Measurement affect app events
This lesson prepares you to integrate high-quality ads into your app.
This lesson prepares you to use Brand Lift tests to measure the impact of Meta ads on brand equity.
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
Learn how to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns.
Learn the purpose, features and benefits of the Conversions API Gateway and learn if the Conversions API Gateway is the right integration option based on your use case.
This lesson teaches you how to bring your business online with social media accounts.
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it.
This lesson prepares you to recognize when to implement A/B tests versus RCTs.
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Learn about the Meta ad delivery optimizations you can make to align your objective to focus on value and conversions.
Learn how to use automatic and manual advanced matching to send hashed customer information along with Meta Pixel events.
Learn how to measure the performance of your ad campaigns using A/B tests, brand lift and conversion lift tests.
Explore best practices and tools for building an engaging content strategy for your community.
This lesson prepares you to use Conversion Lift tests to measure the incremental conversions Meta ads generate.
This course helps you determine which metrics align to your business goals and which metrics work across channels.
Learn about best practices that help you optimize configuration and improve ad performance of the Conversions API.
In this course, we explore best practices in setting business goals and aligning those goals with KPIs.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.