Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
All Activities
-
-
Increase campaign performance with partnership ads
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
-
Stronger Performance with the Conversions API
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
-
Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
-
-
PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
-
-
Generate high-quality leads with Meta technologies
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
-
Creating and editing effective Reels ads
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
-
Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
-
Find High-Quality Leads This Spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to...
-
-
Grow Your Mobile App Audience With Automated App Ads
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
-
Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
-
Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
-
Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
-
Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
-
-
Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
-
Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
-
-
Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
-
How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
-
Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
