Introduction to the Conversions API
Learn the importance of the Conversions API, how it works and how it helps prevent the loss of customer information.
Learn the importance of the Conversions API, how it works and how it helps prevent the loss of customer information.
This lesson prepares you to determine which Meta lead generation product aligns best with your campaign strategy.
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases.
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
Learn how to write a creative brief that defines measurable business outcomes and uses a medium-neutral approach to formats.
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
Learn how to read phone information about phones registered.
Learn about how to determine the best buying type for your business goals and campaign needs.
This course teaches you how to bring your business online to connect with people.
This lesson helps you understand the shift in mobile media behavior and how you can design ads that people will see.
How SKAdNetwork and Aggregated Event Measurement affect app events
Learn how to troubleshoot drop-off points in the bidding performance funnel and reconcile reporting differences.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
This lesson will show you how to create a new catalog, manage a data feed file and create a product set to run Advantage+ catalog ads.
In this course, you'll learn about the Meta Advertising Standards.
Learn how to configure the cloud environment, size the platform appropriately and set up the Conversions API Gateway. Also, learn how to connect a Conversions API Gateway instance with the Meta Pixel.
This lesson prepares you to implement betatyping and design a test to measure creative impact.
Discover the three essential steps for building Reels and how to speak the language of Reels through a range of creative best practices.