All Activities
-
-
Certification Prep Virtual Training | Media Planning - Part 2
This session focuses on the budgeting and measurement dimensions of media planning on Meta platforms. You'll work through:Proposing a Campaign Budget. Gain the skills to build and justify effective budget recommendations, andAnalysing Campaign Reporting Results and Measurement Strategies. Learn...
-
Shell Page: Meta AI Business Assistant
This is the Shell Page: Meta AI Business Assistant post registration copy
-
Ad creative that converts: how to diversify your ads for better results
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
-
Improve your ad creative for higher-quality leads
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
-
Ditch the guesswork: Test smarter, grow faster
This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches. Don't see any events...
-
Certification Prep Virtual Training | Media Buying - Part 2
This session builds on Day 1 by diving into the execution and evaluation phases of Media Buying on Meta platforms. You'll explore:Implementing Buying Types and Optimising for Ad Delivery. Learn how to select the right buying approach and fine-tune...
-
Supercharge your ads with Catalog Product Video
Webinar learning objectives Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to...
-
Certification Prep Virtual Training | Media Planning - Part 1
This session introduces the strategic foundations of Media Planning on Meta platforms, covering two essential areas: Determining the Best Buying Type and Bid Strategy. Learn how to evaluate and recommend the most effective buying and bidding approaches, and Aligning...
-
Certification Prep Virtual Training | Media Buying - Part 1
This session covers the foundational elements of campaign setup on Meta platforms, focusing on two key areas:Campaign Activation Tools and Meta Advantage. Learn how to effectively leverage Meta's suite of activation and automation tools, and Campaign Objectives and Signal,...
-
From brief to breakthrough: inside winning creator partnerships
Go behind the scenes of successful creator collaborations. Hear from brands, creators, and agencies about building effective partnerships, overcoming common challenges, and achieving breakthrough results.
-
-
Optimize for the conversions you value
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
-
Use AI to enhance workflows and master creative diversification
Discover how Meta’s latest AI creative tools can help you diversify ad assets while saving time and boosting performance. Come learn how to make the most of these new features leverage brand controls and gain practical tips designed for marketers...
-
Agencies and Meta Conversions API: benefits and setup across clients
The Meta Conversions API is a server-to-server connection that allows businesses to connect their marketing data from across the customer journey to Meta. This training discusses how the Conversions API can help agencies establish a more reliable data connection that...
-
-
-
-
-
Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
-
Increase campaign performance with partnership ads
Discover how to use partnership ads to help improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager. This training explores how...
-
Measure the true impact of Meta ads on search traffic with Conversion Lift
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the key...
-
-
Increase your sales with omnichannel ads across Meta technologies
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see any...
