All Activities
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How to interpret statistical outputs of regression and extract data with SQL
This course is designed to help participants understand what SQL is and why it is useful for working with data, use basic SQL commands to extract, organize, and manage information from databases. Don't see any events here? Be sure...
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Determine the right measurement approach
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
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Get started with advertising across Meta technologies
In this training, you'll learn how advertising works across Meta technologies and discover how to create engaging content, connect with customers, set clear business goals, and use tools like Facebook Pages, Boost, Meta Business Suite and Ads Manager to...
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Get started with advertising on Instagram
In this training, you will discover how to get started with advertising on Instagram by leveraging Meta technologies to achieve your business goals. You’ll learn how to create engaging images, videos, and captions that connect with customers and increase...
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Promote products with ads that click to Messenger
This workshop explores how you can showcase and sell products with ads that click to Messenger and shopping features on Messenger. Learn how to add products to Meta Commerce Manager, improve ad performance with catalog best practices and create...
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Build a Business Messaging Strategy
This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools...
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Foundations of Meta Business Messaging
This training helps prepare you for the Certified Meta Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools, and strategies of Business Messaging in order to increase customer engagement and sales. Learn...
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Click Here: The 4 Ps of effective ad creative
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
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Click Here: Going from last click to incrementality
In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions.
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Optimize for the conversions you value
This workshop covers how to guide AI toward better campaign performance using optimization tools in Meta Ads Manager. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
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Enhancing your workflow with new creative automation tools and features
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
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Click Here: The 4 Ps of effective ad creative
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
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Click Here: How AI is transforming marketing
The purpose of this workshop is to offer you an introductory-level understanding of AI, how it’s changing the way people work and offer some tools you can start experimenting with today to help optimize your own workflows.
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Create and manage ad campaigns with Meta Ads Manager
This workshop is intended to help advertisers grow their business and reach their business goals by building ad campaigns with Meta Ads Manager. It covers all aspects of campaign creation including campaign goals, automations, budgets, audience, placements, ad creative...
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Make your business more secure across Meta technologies
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve...
