This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Learn how to choose the correct app events implementation method based on your business goals.
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
In this lesson you’ll learn how to choose a variable for your A/B test and create A/B tests
In this lesson, you'll learn about the functions of Custom Audiences and recognize how to use signals in your campaign.
How SKAdNetwork and Aggregated Event Measurement affect app events
Explore different measurement portfolios and learn how to structure your own.
This lesson prepares you to use Brand Lift tests to measure the impact of Meta ads on brand equity.
Learn how to read phone information about phones registered.
This lesson prepares you to share entertaining reels that help your business get discovered.
This lesson prepares you to understand how advertisers create audiences based on demographics, interests, location and behaviors.
This lesson shows Messenger tools that you can use to chat efficiently with customers and stay organized.
Learn how to write a creative brief with focused and achievable objectives and a well-defined audience.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
Learn the purpose, features and benefits of the Conversions API Gateway for multiple accounts.
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
This lesson helps you understand the shift in mobile media behavior and how you can design ads that people will see.
Explore recommendations related to data quality, ad creative and campaign reporting for improving performance of Advantage+ shopping campaigns.
This lesson will show how to increase engagement and grow a community with posts.
This lesson introduces QR codes and short links, which provide entry points for new and existing customers to start conversations with small businesses.
