Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
All Activities
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Our Commitment to Authenticity and Transparency
Learn about the commitment Facebook has made to authenticity and transparency.
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Measure the Creative Impact of Ads
This lesson explains the importance of incorporating quality creative in your ad campaigns.
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Course Overview: Manage Facebook and Instagram Content with Creator Studio
Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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The Ad Review Process, Ad Library and Placements
Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Meta Policy for Ads About Social Issues, Elections or Politics
Learn about Facebook policies for ads about social issues, elections or politics.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
