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Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
In this lesson, we explore the benefits of Business Manager, the assets you can manage and how to set up your account.
Learn how to utilize creative and targeting best practices to maximize campaign and ad performance for Collaborative Ads
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Join us for this interactive session that will focus on the details of the Meta Growth Rewards program. Hosted by our Meta experts, we will break down the program and key products like Conversions API, Reels and Advantage+ Shopping Campaigns...
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Learn how to connect your information using a direct integration, partner solution or the Conversions API Gateway.
Explore best practices for using the Conversions API to share server events and customer information data responsibly.
Learn how the Conversions API can establish a reliable data connection to share website, app, offline and messaging events.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn more about data usage and collection in the ads ecosystem.
Understanding the impact of your marketing efforts can help you focus on strategies with the strongest ROI. In this webinar, our Meta Marketing Science consultant will help you understand the fundamentals of marketing measurement. We will also talk about the...