Each week throughout Black History Month, we'll celebrate Black creators using their platforms to move the culture forward by telling Black stories and amplifying Black voices. On Wednesday February 3rd, we're bringing the first installment in our #GenBlack is...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...
Access video courses that will teach you step-by-step how to create and share your own AR effects for Facebook and Instagram.
Use this lesson to learn how to turn online supporters into participants at your events , grow your online congregation and connect with your members.
Use this lesson to identify creative formats, create engaging content and craft your faith community's content strategy.
Use this lesson to understand the differences between a Facebook Profile and a Page, and learn how to set up your Faith Community Page.
In the season of gratitude and giving, nonprofit organizations face unique challenges in capturing the hearts and minds of existing and prospective donors. With 1.9 million people starting or donating to a fundraiser on Facebook and Instagram during the...
Join our expert product team to hear October developments, including Limited Originality of Content, Branded Content, Fan Subscriptions markets, monetizing crossposts, Creator Studio: Instant Articles, In-stream ads controls in app, Insights exports and 60s/15s video views API.
Join our expert product team to hear November featuring an overview of Creator Studio.
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet...
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
Align Your Goals With the Marketing Funnel
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization.
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
