The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective. Understand how Reach can help you show...
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this course to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
Use this series of courses to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See...
Use this course to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family...
This learning path has ALL available courses and webinars.
In this course we'll walk through the foundations of split testing as well as scenarios in which to use it.
Use this course to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.
Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this course to learn: The benefits of using Audience Insights. How to access the Audience Insights tool. What...
Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: Understand the definition, composition and benefits of native ads. Design native ad units for your apps. Filter ad sources. Implement native templates using the...
Dynamic ads for travel can help you deliver relevant and timely ads to customers based on the hotels or flights they've viewed on your website or mobile app. This can increase bookings and reduced the time you spend creating ads....
Use this course to learn: What boosted events are and how they can benefit your business. How to choose the right creative, targeting and budget and schedule for your event. How to Boost your event.
In this course, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.
Use this course to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...
Facebook is one of the best places to raise brand awareness. This course will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience. Recognize how Facebook’s News Feed is...
This learning path is focused on how to achieve brand-based marketing objectives on Facebook to drive business results: best practices, planning reach, using video, targeting, and measurement solutions for brand.
Use this course to: Learn how our policies help to protect our community. Understand how to control how and where your brand appears.
Instagram Stories gives advertisers an immersive, full-screen vertical format that allows them to bring their business stories to life through photos, videos, and use of Instagram apps. Learn about Instagram Stories and how they work Understand how to use Instagram...
Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: Identify how to...
Instagram Business Tools can help you grow your business presence and connect with customers right from the Instagram app. Use this course to: Learn how to create a unique, visual presence for your businesses. Identify insights to help you create...
In-stream video enables advertisers to reach their audience with more complex messages. Use this course to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream video ads will...
Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this course to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.
Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...
In this course, we’ll go through how Messenger allows you to communicate with your candidates for jobs.
