The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective. Use this lesson to: Understand how Reach...
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad relevance...
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of...
Use this lesson to: Identify the benefits of ads in stories. Learn which ad objectives support ads in stories. Use Ads Manager and the Ads API to create and deliver stories ads.
In this lesson we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.
This learning path has ALL available courses and webinars.
In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.
Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.
Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.
Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this lesson to: Become familiar with Audience Insights Identify the benefits of using Audience Insights Find and use the...
Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: Understand the definition, composition and benefits of native ads. Design native ad units for your apps. Filter ad sources. Implement native templates using the native...
In this lesson, we'll show you the benefits of native ads in conjunction with our people-based marketing.
In this lesson, learn about the components of Audience Network native ads and how they can be arranged.
In this lesson, we’ll look at how you can redesign and adapt your TV content in a way that still delivers impact to your audience in the mobile experience.
In this lesson, we'll walk through some best practices when it comes to creative, and ways to grab your audience's attention.
Travel ads can help you deliver relevant and timely ads to customers based on the hotel, flight or destination inventory they’ve viewed on your website or mobile app. This can increase bookings and reduce the time you spend creating ads....
Use this lesson to learn: What boosted events are and how they can benefit your business. How to choose the right creative, targeting and budget and schedule for your event. How to Boost your event.
In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.
The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This lesson will show you how to boost your posts so they are more likely to appear in your...
Facebook is one of the best places to raise brand awareness. This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience. Recognize how Facebook’s News Feed is the...
This learning path is focused on how to achieve brand-based marketing objectives on Facebook to drive business results: best practices, planning reach, using video, targeting, and measurement solutions for brand.
