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You can use these curated lessons to prepare for the 400-101 Facebook Certified Media Planning Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
You can use these curated lessons to prepare for the 410-101 Facebook Certified Media Buying Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Throughout this course, you'll take a brief look at how the FMP Program can help your business and the benefits and tools it provides.
Learn about Business Manager and how you can use it for your business.
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
Learn how to use our cost-control tools to manage how much you spend on ads. Set up a budget and add a spending limit to control spend and understand how billing thresholds work to determine when you'll be charged for...
Use this lesson to find and apply the Boomerang looping video technique, the rewind camera, and face and photo filters.
In this lesson, learn which payment methods you can use to pay for your ads, how you'll be charged for your ad, how to add or change your primary payment method and how to troubleshoot common payment issues.
Ad placements help you reach more of the people you care about based on where your customers spend their time. When you create an ad on Facebook, you can choose to have your ads appear on Facebook, Instagram, Audience Network...
Generate ads and sponsored messages using Messenger.
Explore the different capabilities of ads, ad sets and campaigns.
Design creative ad content using Instagram Stories.
Recognize how to reach more people using Audience Network.
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
In this lesson we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.
Use this lesson to identify and apply gradient colors, the motion pinning effect, the tap to reveal technique and to stack multiple effects on stories.
This lesson will get you started with advertisements on Facebook Marketplace.
This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.
