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  • Achieving Scale with the Reach Objective

    The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.

    • Path
    • Duration 21m
    • Rating 4.8
    • Intermediate
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Ad Auction Tips and Best Practices

    When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.

    • Duration 5m
    • Intermediate
  • Ad Billing Basics

    Learn how to use our cost-control tools to manage how much you spend on ads. Set up a budget and add a spending limit to control spend and understand how billing thresholds work to determine when you'll be charged for...

    • Duration 5m
    • Intermediate
  • Ad Delivery and Optimization Tools

    Have you ever wondered why your ad is underdelivered? What can you do if you’re not getting many conversions? If you've ever asked these and other questions, we have several tools that can help you troubleshoot the performance of your...

    • Duration 3m
    • Rating 5.0
    • Intermediate
  • Add Motion to Your Story

    Use this lesson to find and apply the Boomerang looping video technique, the rewind camera, and face and photo filters.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Ad Payments Basics

    In this training, learn which payment methods you can use to pay for your ads, how you'll be charged for your ad, how to add or change your primary payment method and how to troubleshoot common payment issues.

    • Duration 5m
    • Intermediate
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Ads Manager Metrics

    Every Facebook campaign is tied to an ad objective. This ad objective determines the metric you’ll see in the Results column in Ads Manager. Use this lesson to: Align your ad campaign's objective to the appropriate metric provided in Ads...

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Ads Manager Overview

    Ads Manager gives you a holistic view of your ad performance across Facebook products and devices. Once you’ve created a campaign and are delivering ads, the next step is to interpret how your ads are performing. Use this lesson to:...

    • Duration 6m
    • Rating 4.5
    • Intermediate
  • Ads on Facebook

    Ads on Facebook are used to help businesses boost their reach to desired audiences.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Ads Product Developer I Certification Prep Course

    You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer I. Completion of these lessons is a requirement for certification.

    • Path
    • Rating 4.1
  • Advanced Creative Techniques for Mobile

    In this course we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.

    • Duration 2m
    • Rating 4.0
    • Advanced
  • Advanced Tricks

    Use this lesson to identify and apply gradient colors, the motion pinning effect, the tap to reveal technique and to stack multiple effects on stories.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Advertise on Marketplace

    This lesson will get you started with advertisements on Facebook Marketplace.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Advertiser Controls

    This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.

    • Duration 5m
    • Rating 5.0
    • Beginner