Measure the performance of your content
This lesson prepares you to view performance insights for your Facebook Page and Instagram account, and use insights to plan content for future posts.
All Activities
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Tell your campaign story on Instagram
This lesson prepares you to establish and engage with an Instagram community for your campaign.
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Encourage customers to interact on WhatsApp
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
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Engage your community
This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.
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Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
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Generate high-quality leads
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
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Create audiences in Meta Ads Manager
Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
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Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Measure the success of your ads
Learn how to identify and use success metrics relevant to your ad objective to create and refine ads in Meta Ads Manager.
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Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram Business account.
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Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Use app events to optimise throughout the funnel
Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.
