Advanced matching for websites
Learn how to use advanced matching for websites to optimise ad campaigns and protect user privacy.
All Activities
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Power your advertising with Advantage+ catalogue ads
This course prepares you to explore how Advantage+ catalogue ads can deliver relevant, personalised ads to your audience.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Use Meta Technologies to Connect with Audiences
This lesson reviews how businesses can establish a presence on Facebook, Instagram and WhatsApp.
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ sales campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ sales campaigns before walking through...
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Optimise the Conversions API
Learn how to optimise the configuration of the Conversions API.
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Optimise your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Meta Ads Manager basics
In this course, you'll learn about campaigns, ad sets & ads, as well as setup options available for each campaign objective.
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Small Business Re-emergence
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Help your customers connect to your business on WhatsApp
Learn how to communicate with customers, share QR codes and enable people to discover your business through ads that clicks to WhatsApp.
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
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Develop Your Brand With Video on Facebook and Instagram
Learn how to effectively use video across Facebook and Instagram to drive business growth, engage your audience, and achieve your marketing goals. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
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Stay connected with your customers online
This course teaches you how to bring your business online to connect with people.
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Measure the impact of your ad creative
Understand the importance of testing the creative in your ad campaigns.
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Unsung Heroes: Me & the Bees Lemonade
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
