Meta Blueprint : Learn new skills to build your brand or business

Create audiences in Meta Ads Manager

Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.

Duration 5mins
Rating 5.0
Intermediate

Get started with advertising on Facebook and Instagram

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

Path
Duration 15mins
Rating 4.3
Beginner
Credential

Introduction to Meta app events

Learn how to use Meta app events and the SDK to improve the efficiency and impact of ad campaigns.

Duration 5mins
Beginner

Write great ad copy

Learn how to write clear and concise copy for your ads in Meta Ads Manager.

Duration 3mins
Rating 4.5
Intermediate

Tell your campaign story on Instagram

This lesson prepares you to establish and engage with an Instagram community for your campaign.

Duration 10mins
Beginner

Use Meta App Events to target, optimize and measure

Learn ways to use App Events to improve your business targeting, optimization and measurement practices.

Path
Duration 15mins
Rating 5.0
Beginner

The importance of campaign objectives

Learn how to define business goals and get started in Ads Manager by selecting an ad objective.

Path
Duration 10mins
Rating 4.9
Intermediate

How to Implement Meta app events

Learn how to choose the correct Meta app events implementation method based on your business goals.

Duration 5mins
Beginner

Bring a business online with WhatsApp

This lesson will prepare you to download the WhatsApp Business app and set up a business profile.

Duration 5mins
Rating 4.0
Beginner

Establish your campaign on Facebook

This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.

Duration 10mins
Beginner

Showcase products and services with a catalogue

This lesson shows you how to build and maintain a catalogue.

Duration 5mins
Rating 5.0
Beginner

Generate new leads for your business with Meta lead ads

Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.

Path
Duration 15mins
Intermediate

Encourage customers to interact on WhatsApp

This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.

Duration 5mins
Rating 5.0
Beginner

Creative Tips to Enhance Your Feed Posts

This lesson provides an overview of creative tips to enhance Instagram feed posts.

Duration 5mins
Beginner

Use Creative Tools to Enhance Your Instagram Feed Posts

This lesson covers additional tools to enhance and customise photos and videos in your Instagram Feed.

Duration 5mins
Beginner

Create a Plan for Your Instagram Feed Posts

This lesson provides an overview of the basics of Instagram feed posts and content planning.

Duration 5mins
Beginner

Meta Certification Practice Test Review - Media Planning

Prepare for your Media Planning certification exam live with the Meta Blueprint team. In this study session, you will answer practice test questions in real-time along with other attendees via polls. After each question, your Blueprint trainer will provide tips...

Session
Rating 5.0

Meta Certification Practice Test Review - Media Buying

In preparation for the exams, meet with the Meta Blueprint team to take and review the Media Buying practice test together. During the session, you would answer all the questions together with the other attendees via polls, and your Blueprint trainer...