All Activities
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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Meta Community Management Online Courses
This program features courses to help community managers build and grow their online communities.
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GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Use ads that click to WhatsApp to engage with your customers
Discover ways to engage new and existing customers with ads that click to WhatsApp.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
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Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Establish your campaign on Facebook
This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.
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Use app events to optimise throughout the funnel
Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.
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Measure the success of your ads
Learn how to identify and use success metrics relevant to your ad objective to create and refine ads in Meta Ads Manager.
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Manage your ad campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Get started with the Cloud API
Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
