Manage your ad campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
All Activities
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Encourage customers to interact on WhatsApp
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.
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Connect with voters
This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Find campaign results in Meta Ads Manager
Learn how to view results and identify relevant metrics at the campaign, ad set and ad level in Meta Ads Manager.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Create audiences in Meta Ads Manager
Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.
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The three types of ad audiences
Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.
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Create compelling ad visuals
Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.
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Share content consistently
This lesson prepares you to plan, create and share content to engage potential voters.
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Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
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Measure the performance of your content
This lesson prepares you to view performance insights for your Facebook Page and Instagram account, and use insights to plan content for future posts.
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Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
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Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
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Tell your campaign story on Instagram
This lesson prepares you to establish and engage with an Instagram community for your campaign.
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Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
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Get started with the Cloud API
Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.
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Use ads that click to WhatsApp to engage with your customers
Discover ways to engage new and existing customers with ads that click to WhatsApp.
