Get more people to register for your services with ads
This lesson prepares you to create ads to generate more sign-ups for your services and make decisions about your ad campaigns that align with the goals of your organisation.
All Activities
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Raise awareness of your service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Measurement and analysis options
This lesson will prepare you to measure your campaigns' results with different tools, test different factors in your ads and integrate insights from past advertising campaigns into future campaigns.
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Creative placements and formats for your ads
This lesson will prepare you to craft ads that inform and educate people about your services, and leverage a variety of creative formats at every stage of your audience's journey.
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Drive your Client’s Sales Goals with Facebook
How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement....
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Drive your Client’s Sales Goals with Facebook
How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement....
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Ian Edwards - Planning Director, Meta
Ian is the Planning Director at Facebook for Northern Europe. He joined Facebook in 2015 to set up the Connection Planning team. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies...
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Combine Campaign Insights with Research
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
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Capture Insights
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
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Convey Insights for Impact
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
