Use WhatsApp Business tools to enhance communication with your customers
This lesson describes how to use WhatsApp Business tools to stay organised and be more responsive.
All Activities
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Select your social media channels overview
This overview outlines how to identify social media channels for your business.
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Create a social media map for your business
This lesson teaches you how to develop a social media plan.
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Find opportunities for engagement
This lesson teaches you how to turn engaged audiences into customers for your business on Facebook and Instagram.
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Connect with your audience in different ways
This lesson shows you how to use your content to connect with people for your business on Instagram.
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Understand audiences
This lesson teaches you what a target audience is and how you can create one for your business.
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Map the customer journey overview
This overview teaches you how to reach people at different parts of the customer journey.
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Communicate with customers on WhatsApp
Learn how to use the WhatsApp Business app to bring your business online, create a digital storefront and improve communication with your customers.
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Understand the customer journey
Learn about the importance of the customer journey.
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Why SMART goals matter
Learn about SMART goals and how they can be applied to your business.
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Prepare to advertise on Instagram
This lesson teaches you how to prepare your business to advertise on Instagram.
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Bidding in the ad ecosystem
app monetisation publishers developers bidding advertising Audience Network ad auction advertisers
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How to monetise your app with Audience Network
Audience Network advertising bidding monetise monetisation app games app development advertisers publishers
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Monetise your app with Audience Network
Audience Network advertising bidding monetise monetisation app games app development advertisers publishers
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Create a quality app experience with ads
advertisers Audience Network relevance rewarded videos SDK games advertising formats monetisation apps
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Run ads in your app with Audience Network
This lesson will prepare you to use the Audience Network SDK to run in-app ads, download performance data using the Audience Network AP and test your Audience Network SDK integration.
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Prepare to monetise your app with Audience Network
This lesson will prepare you to use Audience Network and select a mediation partner.
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Optimise your bidding strategy
This lesson prepares you to understand auction density and create a hybrid setup to integrate waterfall mediation and bidding.
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Measure and optimise your Audience Network ad performance
This course prepares you to use Monetisation Manager to measure ad performance, improve your results with data and optimise your bidding strategy.
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Improve the ad experience and increase your Audience Network revenue
This course prepares you to monetise your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Measure your ad performance with Monetisation Manager
This lesson prepares you to understand performance metrics in Monetisation Manager and how bidding metrics influence performance.
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Choose the best ad formats for your app
This lesson will prepare you to understand the ad formats offered on Audience Network and how to build successful ads.
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Assess performance data to improve ad results
This lesson prepares you to troubleshoot drop-off points in the bidding performance funnel and reconcile reporting differences across platforms.
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Get started with Audience Network
This course prepares you to use Audience Network to monetise your app, understand its ad formats and install the Audience Network software development kit (SDK) for in-app advertising.
