Optimise your bidding strategy
This lesson prepares you to understand auction density and create a hybrid setup to integrate waterfall mediation and bidding.
All Activities
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How to use ad quality controls
This lesson prepares you to use ad quality controls to limit specific advertisers and ad categories from appearing in your app.
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Choose the best ad formats for your app
This lesson will prepare you to understand the ad formats offered on Audience Network and how to build successful ads.
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Assess performance data to improve ad results
This lesson prepares you to troubleshoot drop-off points in the bidding performance funnel and reconcile reporting differences across platforms.
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Run ads in your app with Audience Network
This lesson will prepare you to use the Audience Network SDK to run in-app ads, download performance data using the Audience Network AP and test your Audience Network SDK integration.
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Advertise to grow your audience
This lesson prepares you to grow your app audience with ads that encourage people to download your app.
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Deliver engaging in-app ads
This lesson prepares you to create engaging ad experiences and monitor their quality in your app.
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Measure your ad performance with Monetisation Manager
This lesson prepares you to understand performance metrics in Monetisation Manager and how bidding metrics influence performance.
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Improve the ad experience and increase your Audience Network revenue
This course prepares you to monetise your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Measure and optimise your Audience Network ad performance
This course prepares you to use Monetisation Manager to measure ad performance, improve your results with data and optimise your bidding strategy.
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Prepare to monetise your app with Audience Network
This lesson will prepare you to use Audience Network and select a mediation partner.
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Get started with Audience Network
This course prepares you to use Audience Network to monetise your app, understand its ad formats and install the Audience Network software development kit (SDK) for in-app advertising.
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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