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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Entwickeln Sie Ihre Marke mit Videos auf Facebook
Das Video als Medium wird bei Verbrauchern immer beliebter. Das hat zu einem Anstieg des Videokonsums auf allen Facebook-Plattformen geführt. In dieser Schulung erkunden Sie die riesige Videolandschaft auf Facebook und erfahren, wie Sie In-Stream in Ihre bestehenden TV-...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Criatividade para Transformação Social
Descubra as 5 considerações criativas para campanhas focadas em causas sociais. Você verá exemplos e aprenderá como aplicá-los em sua campanha criativa para gerar mais resultados para sua causa e, consequentemente, promover transformação. Manu Gambagorte Manu está no mercado ha...
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Mejora la Estrategia de Marketing de tú Organización (Intermedio)
Esta sesión es para profesionales de marketing que ya han tenido algunas experiencias con Facebook, pero quieren aprender mas acerca de como mejorar sus estrategias para incrementar reconocimiento de marca, donaciones y reclutar voluntarios para su causa. Aprenderás acerca de...
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Introduction to Measurement Methodologies: From Business Goals to KPIs - Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Facebook Community Manager Online Courses
This program features courses to help community managers build and grow their online communities.
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Khóa học có Bài kiểm tra dành cho cộng sự marketing kỹ thuật số được Facebook chứng nhận 100-101
Bạn có thể tham khảo những bài học chọn lọc này để chuẩn bị cho Bài kiểm tra dành cho cộng sự marketing kỹ thuật số được Facebook chứng nhận 100-101. Chúng tôi sắp xếp các bài học này theo...
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Determine the Right Measurement Approach - Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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Advanced Matching for the Web - Marketing Developer
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. This training can be...
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL - Marketing Science
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. This session...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Small Business Re-emergence
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
