This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid making common mistakes that can affect their business’s quality rating....
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This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact of your campaign with comparison testing and lift testing. Don't see any...
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How to apply creative best practices for your reels
How to get started with Instagram ReelsThis lesson provides guidance on how to create compelling reels for your business. Explore how to make your reels entertaining, digestible and relatable while also ensuring they are optimized to appear on Reels. ...
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This lesson prepares students to create, schedule and share ad reports using goal-aligned reporting templates. ... ads reporting, business tools, report, filter, export ... Knowledge check Beyond these strategies, businesses can also add columns to the data table to customize their Ads Report dashboard. These fall into four different categories....
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Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or team member as a Finance Editor. ... billing, payments, ad accounts, invoices, billing report,...
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Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan umum terkait peringkat...
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In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What are the benefits of Conversions API versus the Meta pixel? Will the Conversions API impact my...
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Use this lesson to: Understand Facebook ad policies. Become familiar with the ad review and appeal processes. Know what types of businesses can't advertise on the Facebook family of apps and services. ... Learn the basics about the ad policies and the ad review process across the Facebook family of apps and services. ... ad policy ... SMB...
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Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead ads, page ads,...
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Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects immediately. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event,...
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Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead...
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This course identifies the anti-corruption laws and regulations that Meta partners are required to follow. After taking this course, learners will understand the consequences of violating anti-corruption laws and regulations, recognize common red flags that indicate potential bribery or corruption, and become aware of who to contact with...
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Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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Use this lesson to learn: What boosted events are and how they can benefit your business. How to choose the right creative, targeting and budget and schedule for your event. How to Boost your event. ... After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this...
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Discover how to use partnership ads to help improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager. This training explores how to get started with using partnership ads to help improve campaign performance. It covers the different types...
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During this webinar, a Meta engineer with a speciality in the Conversions API will show you how to set up your Google Tag Manager integration. You’ll get help setting up one event (page views) while our specialist covers the most commonly asked questions. You can download the webinar deck here. Who you should invite to this webinarIn order to...
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Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single campaign for all their sales objectives, and Meta will...
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This lesson will prepare you to support social good through your business. ... In this lesson, students will review how to achieve meaningful change through business and what steps they can take to make a social impact. ... inspire, change, connect, community, mission, news, people-based, reach, showcase, social media, stories, tool, values ...
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There are many strategies you can use to make content stand out on Instagram feed, Instagram Stories, Instagram Reels and Instagram Live. This lesson prepares you to follow creative best practices to help people learn about your business and contribute to engagement on Instagram. ... This lesson introduces creative best practices that help...
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Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more...
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Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API. ... Instagram, Facebook, MessPTGer, WhatsApp, Status, WhatsApp Status, Story, Stories, Organic, Organic story, Ads, ads in stories,...
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Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost...
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Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead ads, page...
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This lesson will prepare you to use Facebook tools to raise awareness of government services among the public. ... This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community. ... government, connect, community,...
