This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid making common mistakes that can affect their business’s quality rating....
Search Results: Quest 2
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This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact of your campaign with comparison testing and lift testing. Don't see any...
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Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost...
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Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business. ... Instagram, Facebook, MessPTGer, WhatsApp, Status, WhatsApp Status, Story, Stories, Organic, Organic story, Ads, ads in stories, story ads, video, mobile, full-screen, boomerang,...
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Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead...
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Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan umum terkait peringkat...
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...lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What are the benefits of Conversions API versus the Meta pixel? Will the Conversions API impact my website or tracking negatively? I'm using Conversions API...
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How to apply creative best practices for your reels
How to get started with Instagram ReelsThis lesson provides guidance on how to create compelling reels for your business. Explore how to make your reels entertaining, digestible and relatable while also ensuring they are optimized to appear on Reels. ...
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Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M global lead ads submissions across all verticals between April 1, 2022 - June 30, 2022 and April 1,...
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...will show you how to set up your Google Tag Manager integration. You’ll get help setting up one event (page views) while our specialist covers the most commonly asked questions. You can download the webinar deck here. Who you should invite to this webinarIn order to successfully set up the Conversions API via Google Tag Manager, include team...
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Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single campaign for all their sales objectives, and Meta will...
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The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable Facebook Login and social sharing. This course helps you learn the purpose of the Facebook...
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The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand the purpose of the Facebook SDK and App Events for Android and iOS. You’ll also learn about the...
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Use best practices to build your fundraising campaign. ... Build Your Campaign ... brand, brand awareness, brand lift, broadcast, campaign planner, campaign planning, create, manage ... Knowledge check Use best practices to build your fundraising campaign. This lesson will prepare you to: There are four steps to creating a campaign. First, you...
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An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can form a story that compels action. ... insights, Facebook IQ, data, research,...
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Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get...
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Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects immediately. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event,...
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The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful...
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This lesson will prepare you to use Facebook tools to make public service announcements as a government organization. ... government, connect, community, content, Live video, Facebook Live, manage, communicate, messages, inspire ... This lesson will prepare you to: Connect with your community Foster community Engage directly with your community...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
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Use this lesson to learn how to: Find available metrics for your Page promotions. Use Ad Center to understand how your promotions are performing. Use Page Insights to understand how your Page is performing. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta,...
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Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle. ... Messenger, messaging, creative, strategy, planner ... By the end of this lesson, you will be able to:Identify use cases for implementing Messenger conversation...
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This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. ... This session is for advanced marketers. Learn about industry trends and changes with...
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Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger. ... Messenger, messaging, creative, strategy, planner ... By the end of this lesson, you will be able to:Identify the creative best practices of engaging Messenger experiences.Choose appropriate Messenger experience examples...
