Explore how you can achieve lead generation across Meta technologies by using lead ads optimized for quality. This course provides guidance on how to create effective lead ads, which can help increase campaign performance and conversion rates. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App Events. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the...
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Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to...
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Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product. ... Messenger, messaging, creative, strategy, planner ... By the end of this lesson, you will be able to:Design and develop a Messenger experience for your business.Identify the steps needed to go from planning...
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Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more...
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Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead ads, page...
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This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid making common mistakes that can affect their business’s quality rating....
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This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact of your campaign with comparison testing and lift testing. Don't see any...
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... [ { "timestamp": "00:01", "text": "Meta", "visual": "Meta Logo" }, { "timestamp": "00:04", "text": "6 tips for optimizing campaigns in Meta Ads Manager", "visual": "Black background with white text and a picture of a couple looking at a tablet" }, { "timestamp": "00:11", "text": "Tip 1 Select and track campaign metrics that align...
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An overview of Facebook's approach to measurement. ... measurement, measure, pixel, SDK, offline conversions ... How does Facebook think about measurement?How can Facebook help you avoid focusing only proxy metrics? Describe the importance of measuring campaign performance.Identify the difference between data and insights.Explain Facebook's...
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An overview of first-party and third-party measurement solutions. ... measurement, measure, pixel, SDK, offline conversions ... Compare a reporting tool to a measurement solution.Explain why Facebook offers both first-party and third-party solutions. Use this lesson to: You'll likely use both reporting tools and measurement solutions on and off...
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Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience. ... placements, ad formats, creative, strategy ... By the end of this lesson, you will be able to:Differentiate our ad placements to inform your creative...
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Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client results. How to drive performance with the Conversions API. The keys...
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Understanding the impact of your marketing efforts can help you focus on strategies with the strongest ROI. In this webinar, our Meta Marketing Science consultant will help you understand the fundamentals of marketing measurement. We will also talk about the next generation of Marketing Mix Modeling, which helps you understand the impact of your...
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During this webinar, a Meta engineer with a speciality in the Conversions API will show you how to set up your Google Tag Manager integration. You’ll get help setting up one event (page views) while our specialist covers the most commonly asked questions. You can download the webinar deck here. Who you should invite to this webinarIn order to...
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In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What are the benefits of Conversions API versus the Meta pixel? Will the Conversions API impact my...
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Use this lesson to learn: What boosted events are and how they can benefit your business. How to choose the right creative, targeting and budget and schedule for your event. How to Boost your event. ... After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this...
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Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single campaign for all their sales objectives, and Meta will...
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The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable Facebook Login and social sharing. This course helps you learn the purpose of the Facebook...
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The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand the purpose of the Facebook SDK and App Events for Android and iOS. You’ll also learn about the...
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This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. ... This session is for advanced marketers. Learn about industry trends and changes with...
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The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful...
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This lesson prepares you to use WhatsApp to interact with your community as a government organization. ... This lesson prepares you to: Communicate with your community safely and securely Choose the right WhatsApp solution for your organization Get started with the WhatsApp Business App Help people discover your organization on WhatsApp Measure...
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Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce costs per quality lead by 15% on average* Step-by-step instructions for integrating with 3 of our Meta Business Partners:...
