This lesson teaches you how to advertise your business on Instagram. ... Learn how to use Instagram to create ads for your business. ... Instagram Business, Instagram Ads, Instagram promote, Instagram promotions ... When you advertise on Instagram, you can get discovered by people who don't already follow you and inspire others to take action....
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Explore how to optimize and track for more specific actions than the predefined standard events. ... This lesson examines how to optimize and track for more specific actions than predefined standard events. ... custom conversions, URL rules, event rules, standard events, pixel ... Tips for custom conversion setup in Events Manager Knowledge...
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This course identifies the anti-corruption laws and regulations that Meta partners are required to follow. After taking this course, learners will understand the consequences of violating anti-corruption laws and regulations, recognize common red flags that indicate potential bribery or corruption, and become aware of who to contact with...
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Learn how to set the amount of money you want to spend and the type of budget you want to establish within an ad set to help control overall spending. ... Learn how to determine an ad campaign budget, set a spending limit and set a schedule for your campaigns in Meta Ads Manager. ... campaigns, budget, ad budget, budget strategy, CPM, account...
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This lesson prepares you to understand the strategies for planning your commerce messaging campaign. ... Ad recommendations Knowledge check There are several ways to deliver great messaging experiences for your customers. Follow these simple principles: Create impactful messaging experiences. Clearly convey what you’re offering through chat,...
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This lesson explores innovative and exciting ways to bring story ad campaigns to life on Facebook and Instagram. ... content marketing, brand awareness, ad campaigns, ad campaign, Facebook, Instagram, ads manager, Instagram story, Facebook story, Instagram Stories, Meta ads manager, branded content, social media ad, Influencer, digital...
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In this lesson, you'll learn about Meta campaign best practices that optimize the learning phase and improve ad performance. ... Learn about Meta campaign best practices that optimize the machine learning phase and improve ad performance. ... This lesson prepares you to: When you implement ad delivery optimizations, the system needs some time to...
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Focus on the message you want to communicate. This course teaches you techniques for strategically using motion to enhance your message. ... creative, direct response, conversion ... Knowledge check The addition of lightweight motion to a static image can better grab attention with content focused on what makes a brand great. People scroll...
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In this lesson, you'll learn how to measure ad campaign performance using A/B tests, brand lift and conversion lift testing methods. ... Learn how to measure the performance of your ad campaigns using A/B tests, brand lift and conversion lift tests. ... Knowledge check Keep learning This lesson prepares you to: Key takeaways An A/B test is a...
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This lesson covers how to use call ads to create high-quality leads, qualify prospects and nurture sales. ... This lesson covers how to use call ads to create high-quality leads and nurture sales. ... Knowledge check This lesson prepares you to: Key takeaways Calls Case study: Top Business Class Get higher quality leads by customizing the call...
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In this lesson, you'll discover how different bid strategies can help achieve different business goals. You'll also learn how to choose the right bid strategy for your campaigns. ... You'll discover how different bid strategies can help achieve different business goals. You'll also learn how to choose the right bid strategy for your campaigns....
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In this lesson, you'll learn about the best practices to optimize your targeting parameters. ... This lesson explains how machine learning optimizes targeting and helps increase sales. ... Broad targeting, Audiince overlap, Audience exclusion ... Audience targeting helps you show your ads to the people you care about. Broad vs narrow targeting...
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Learn how to recognize when to implement A/B tests versus RCTs. ... This lesson prepares you to recognize when to implement A/B tests versus RCTs. ... This lesson prepares you to: Incrementality versus rule-based attribution Randomized control trials (RCTs): Brand Lift and Conversion Lift A/B tests Key takeaways Knowledge check Keep learning...
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In our current digital environment, advertisers have a wide variety of data-driven methods to find new customers or connect with existing ones. The right tools can help you find the right audience more efficiently and maybe even uncover some unexpected insights along the way. Learn how to evaluate client business goals to guide your targeting...
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In this lesson, you’ll explore different measurement portfolios and learn how to structure your own. You’ll also see examples of measurement solutions you can use to answer different business questions. ... Explore different measurement portfolios and learn how to structure your own. ... This lesson prepares you to: Choosing the right...
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In this lesson, you'll learn how the Conversions API can help you gain visibility into the customer journey across multiple channels. Learn how to use data from website, app, messaging and offline events to inform your ads targeting, optimization and measurement. ... Learn how to use data from the Conversions API to inform your ad targeting,...
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Take this lesson to learn step-by-step instructions on how to set up, create and run ads on Facebook and Instagram from a Facebook business page. ... This lesson teaches you how to create ads from your Facebook Page. ... Meta Small Business Academy 2022 ... This lesson prepares you to: Key takeaways Tips to help you get started with ads from...
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Personalized advertising doesn't need to compete with privacy. In this lesson, you'll explore tools that can help you deliver more personalized ads at scale while protecting customers' privacy choices. ... Learn how to deliver more personalized ads at scale while protecting customers' privacy choices. ... Key takeaways Keep learning Knowledge...
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In this lesson, you'll learn about intended audiences, how they function and how to choose the best targeting solutions. ... This lesson explores how to target your ads with high precision and identify how performance marketing works with targeting tools ... Machine learning, Performance marketing, Intent signals ... Targeting tools How to...
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Learn how to use Instagram Stories to authentically express your brand and engage with your audience. ... This lesson will prepare you to create Instagram stories to show what your business is about in an immersive, engaging way. ... Meta Small Business Academy 2022 ... Attract people’s attention with Instagram Stories This lesson prepares you...
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Learn how to use the Pixel in conjunction with the Conversions API to track events and help maximize ad performance. ... This lesson prepares you to: Key takeaways With the Meta Pixel and the Meta Conversions API, you can measure customer actions on your website, such as the number of people who click on your website or add products to a cart....
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This lesson prepares you to implement and verify offline conversions. ... Prepare to implement and verify offline conversions. ... offline conversions, data sources, personalization, privacy, Facebook, Meta, digital advertising, marketing course marketing lesson, online marketing course ... Knowledge check This lesson prepares you to: How...
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In this lesson, we explore the benefits of Business Manager, the assets you can manage and how to set up your account. ... This lesson prepares you to: Knowledge check Meta Business Manager Benefits of Business Manager Adding an ad account in Business Manager How an agency can use Business Manager How Axion Electronics manages their assets with...
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This lesson teaches you how to set up and advertise with a Meta Ads Manager account. ... In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings. ... ads manager, ad account, ad account settings, advertiser...