This course provides guidance on business integrity and data privacy for advertising across Meta technologies. It also introduces the ad review process and brand safety policies. ... Explore how to use brand safety...
### 欢迎来到Meta Blueprint Meta Blueprint是我们的唯一官方学习平台，在这里您可以找到许多免费课程以及资源。 在此我们为中小企业量身定制了以下免费学习路径，本学习路径的设计宗旨意在整合一套全面而综合的课程，助力您快速上手、打下一个良好的出海广告基础。 我们在内容设计上循序渐进，为您提供了以下方面的分步指南，例如：如何使用 Meta 广告管理工具创建卓有成效的 Facebook 和 Instagram 广告；如何选择契合业务目标的广告目标；如何善用基于 AI 的解决方案 (如 Meta 进阶赋能型工具) 等等。进阶一些的内容：您还可了解如何开始使用广告数据信号（如 Meta Pixel 像素代码和转化 API），为您的全球业务拓展奠定成功基础。...
...guidance on how to align campaign objectives with a business goal. It also explores the campaign objectives in Meta Ads Manager and considers which conversion locations and performance goals are available for each...
...provides guidance on how to identify campaign metrics to measure success and analyze those metrics in Meta Ads Reporting. It also explores how to measure performance A/B Testing, Brand Lift and Conversion Lift....
...so how do you choose which product and advertising message to deliver to each potential customer? With Meta Advantage+ catalog ads, you can dynamically deliver personalized ads and product recommendations to...
This course provides guidance on how to set up a campaign through the auction and reservation buying types in Meta Ads Manager. It explores the available optimization selections, including budget and bid as well as...
Meta Blueprint Creative Strategy courses are designed to help creative agency teams better understand how Meta capabilities can help their businesses reach their goals. These lessons center on marketing and advertising fundamentals that can help improve the effectiveness of your creative strategy on Meta platforms. ... These Meta Blueprint...
This course provides guidance on how to create audiences in Meta Ads Manager. It explores how to optimize reach and performance using Meta Advantage+ and how to manage audience overlap. ... Learn how to create audiences in Meta Ads Manager and optimize reach and performance with Meta Advantage+. ... Your guide to audience targeting
This course provides guidance on how to create detailed, custom and lookalike audiences in Meta Ads Manager. It also includes guidance on using data sources and Meta Advantage+ audience. ... Explore how to create new, custom and lookalike audiences in Meta Ads Manager. ... Your guide to audience targeting ,Agency Topics ,Topics for Experiments
Prove your marketing skills and get Meta Certified.
This course provides guidance on how to select the best ad placements and formats for your campaigns. It also explores applying creative best practices and using Meta Advantage+ placements and Advantage+ creative across Meta technologies. ... Explore how to select the best placement and creative strategies with Meta Advantage+ solutions. ...
This course introduces best practices for selecting ad placements and optimizing and diversifying ad creative in Meta Ads Manager. It also discusses how the Meta Advertising Standards can impact ad creative during ad review. ... Learn how to implement best practices for ad creative in Meta Ads Manager. ... Optimize your campaigns ,Training...
Completion of this course is required to renew your Community Manager certification from Meta.
This course provides guidance on how to set up a business portfolio in Meta Business Suite or Meta Business Manager. It focuses on a few key aspects of business portfolios including how to set up and manage accounts, permissions, brand safety and two-factor authentication. ... Learn how to manage business assets using a business portfolio in...
In this course, you'll learn how data from the Meta Pixel, Conversions API, Facebook SDK and offline conversions can provide insights to better understand how people engage with your business. Apply these insights to...
This course explores the role of AI (artificial intelligence) in advertising across Meta technologies and considers how advertisers can benefit from AI-based solutions. Discover ways to automate campaigns with Meta Advantage and learn how machine learning supports the ad delivery system. ... Explore the role of AI in advertising across Meta...
Discover online webinars from Meta Blueprint which can help grow your business.
Learn how to define business goals and get started in Meta Ads Manager by selecting an ad objective. ... Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager. ... Get started with advertising ,Topics for Experiments ,Meta Small Business Academy 2022
Explore the value of Meta's business management tools and advertising resources to effectively enhance campaign performance and business growth. ... Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy. ... Get started with advertising
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
This course introduces the available ad buying types — auction and reservation — across Meta technologies. Discover how to optimize campaigns for maximum reach and engagement. ... Explore the available buying types and bid strategies for your campaigns. ... Get started with advertising ,Topics for Experiments
Learn about what ads on Facebook and Instagram look like and how to use Facebook business Page, Instagram and Meta Ads Manager to create ads. ... Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads. ... Get started with advertising ,Topics for Experiments ,Meta Small Business Academy 2022
This course provides guidance on business integrity and data privacy for advertising across Meta technologies. It also introduces the ad review process and brand safety policies. ... Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies. ... Optimize your campaigns ,Get results that...
