Liquidity Tools & A/B Testing
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All Activities
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Measurement
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL
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Generate Insights to Make Data-Driven Recommendations
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Troubleshoot Catalog for Dynamic Ads
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Get started with catalogs on Facebook and Instagram
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
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DO NOT USE - TEST PATH 2
This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.
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Foster A Safe Community For Your Government Organization
Learn how to grow your community by using Facebook, Instagram, Messenger and WhatsApp. We will also cover how you can use Facebook tools to keep misinformation out of your online community. Don’t see any events here? Be sure to...
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Create Ads For Your Government Organization
Learn how to create ads that inform people in your community about important information, and encourage them to register for services. We’ll also cover how to run, measure and improve ads for your organization. Don’t see any events here? Be...
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Digital Marketing Associate Certification Prep
Are you preparing to take the Digital Marketing Associate Certification exam, but could use a bit more help studying? This two-part video series will deepen your understanding of advertising fundamentals, creating and managing ads, and reporting metrics—all of which will...
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Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how...
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Design Creative to Drive Action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action. Don't see any events here? Be sure...
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Social Good for Business
This course will prepare learners to use Facebook apps to promote social good through your business.
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Meta Certification Prep Virtual Training | Media Buying
Blueprint Live Media Buying are instructor led training sessions to provide advertisers advanced strategies to integrate the elements of ad creation and management to further optimize campaigns in Ads Manager and Business Manager. This training will help you prepare...
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Impact of iOS 14.5+ on Certified Marketing Developer Collection
An overview of iOS 14.5+ updates that may impact content in the Certified Marketing Developer Collection.
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Tools for Optimal Success
Discover free Meta resources designed to help you grow your knowledge and business.
