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  • Build Out Your Messenger Experience

    In this course, we'll cover how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.

    • Path
    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Use Free Tools to Drive People to your Messenger Experience

    Use this lesson to: * Include organic discovery as a part of your overall marketing and business plan. * Use free tools and resources to drive discovery of your Messenger experience and initiate conversations.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Create a Business Messaging Plan

    Use this lesson to: * Define the goal(s) you want your business' messaging experience to accomplish * Weigh the benefits of people-powered, automated and hybrid Messenger experiences. * Create a plan for the development, deployment and measurement...

    • Duration 5m
    • Intermediate
  • Introduction to Audience Network

    In this lesson we'll take a high-level look at Audience Network's functions and ad formats available to you.

    • Duration 4m
    • Rating 4.9
    • Beginner
  • Introduction to Instagram

    In this lesson we'll take a high-level look at Instagram and what it offers you both personally and for your business.

    • Duration 4m
    • Rating 4.7
    • Beginner
  • Get Started with the Facebook Family of Apps and Services

    Through this course, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Introduction to Facebook

    In this lesson we'll take a high-level look at Facebook and what it offers you both personally and for your business.

    • Duration 3m
    • Rating 4.9
    • Beginner
  • Facebook Ad Policies: Targeting

    Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Facebook Ad Policies: Content and Landing Page

    From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.

    • Duration 3m
    • Rating 4.8
    • Beginner
  • Your Learning Journey Starts Here

    Want to grow your business but don’t know where to start? Facebook Blueprint provides free, self-paced courses (online & video) that help you master the tools and create effective marketing on Facebook and Instagram. From Creating a Facebook Pa...

    • Promote Your Business From Your Facebook Page

      In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

      • Path
      • Duration 50m
      • Rating 4.8
      • Beginner
      • Award
    • Connect and Engage With Your Audience Using Facebook Live

      Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...

      • Duration 15m
      • Rating 4.7
      • Beginner
      • Award
    • Boost Your Posts

      Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...

      • Duration 15m
      • Rating 4.6
      • Beginner
      • Award
    • Omnicom | Ejecutivos C-Suite

      This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

      • Path
      • Duration 2.3h
      • Rating 4.5
    • Omnicom | C-Suite Executive

      This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

      • Path
      • Duration 2.3h
      • Rating 4.5
    • TV Buyer Learning Path

      This learning path is focused on TV buyers who are interested in learning about the basics of buying advertising on Facebook: foundation, advertising objectives, Facebook's TRP planning and buying solution, basic targeting, reporting, and insights.

      • Path
      • Duration 2.3h
      • Rating 5.0
      • Award
    • Omnicom | Planificador y comprador digital + reportes y medición

      This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

      • Path
      • Duration 1.3h
      • Rating 4.3
    • Omnicom | Digital Planner & Buyer + Reporting and Analytics

      This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

      • Path
      • Duration 1.3h
      • Rating 4.3