This course provides guidance on how to align campaign objectives with a business goal. It also explores the campaign objectives in Meta Ads Manager and considers which conversion locations and performance goals are...
This course provides an overview of key concepts related to safety, integrity and privacy for advertising across Meta technologies. It also introduces the ad review process, and important data and brand safety...
This course provides guidance on how to activate a campaign and create reports in Meta Ads Manager. It also covers Meta Business Manager permissions and how to set up brand safety controls. ... Explore how to use Meta Ads Manager and Meta Business Manager for campaign activation, reporting and management. ... Optimize your campaigns ,Training...
This course explains how to plan and calculate an estimated budget for an ad campaign based on each buying type. ... Explore how to create a budget for auction and reservation buying types. ... Get results that matter to your business
This lesson prepares students to create, schedule and share ad reports using goal-aligned reporting templates. ... ads reporting, business tools, report, filter, export ... Knowledge check Beyond these strategies, businesses can also add columns to the data table to customize their Ads Report dashboard. These fall into four different categories....
Bad shopping experiences aren't good for anyone. And if they happen after purchasing from your ad on Facebook, it can sour the overall impression of your company and of all Facebook advertisers. Learn more about how customer feedback scores help you build and maintain trust with people who make purchases from your ads. ... Knowledge check How is...
This lesson will prepare you to choose the appropriate ad buying option to help achieve your government organization’s goals. ... This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns...
This course provides guidance on how to align campaign objectives with a business goal. It also explores the campaign objectives in Meta Ads Manager and considers which conversion locations and performance goals are available for each objective. ... Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and...
This course prepares you to use Audience Network to monetize your app, choose ad formats and integrate the Facebook SDK. ... Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the SDK for Audience Network. ... Manage ads with automated tools ,Topics for Experiments
This course explores ways to optimize the Meta Conversions API. Learn how to help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and...
This course explores ways to optimize the Meta Conversions API. Learn how to help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and...
Get the most out of Facebook business tools here. Learn everything you need to know to drive results for your business, manage your ads, and effectively use our Facebook and Instagram commerce tools. ... Boost
In this course, learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM. Determine why integrating your CRM with the Conversions API is helpful, and explore the steps that are required for this type of integration. ... Learn how you can optimize your lead ads with instant forms campaigns with the...
This course introduces the available ad buying types, auction and reservation, across Meta technologies. It explores how to optimize campaigns for maximum reach and engagement. ... Explore the available buying types and bid strategies to use for your campaigns. ... Get started with advertising ,Topics for Experiments
This course provides guidance on how to effectively leverage creator marketing across Meta technologies. Learn the essential creator marketing tools, including Instagram’s creator marketplace, and discover the benefits of collaborating with creators on partnership ads to improve business outcomes. ... This course provides context on the creator...
This course explores how you can use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. This course includes an overview of what opportunity score is, its benefits to advertisers and how opportunity score recommendations are chosen. ... Explore how to use opportunity score to improve your campaign performance....
This course provides guidance on how to select the best placement and creative strategies with solutions from Meta Advantage. It also includes suggestions for using tools to optimize ad creative. ... Learn how to select the best placements and creative strategies with Meta Advantage. ... Optimize your campaigns ,Training Workshops
This course introduces the concept of creative diversification, explores how advertisers can diversify by concept and format, and explains how to get the most relevant ad creative to a given audience. ... This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience. ... AEP...
Advantage+ sales campaigns are an end-to-end automation solution that uses AI to optimize campaigns in real-time, matching ads to the people most likely to take action. Learn how to leverage Advantage+ sales campaigns...
In this course, you'll learn how data from the Meta Pixel, Conversions API, Facebook SDK and offline conversions can provide insights to better understand how people engage with your business. Apply these insights to...
This course helps advertisers with brick-and-mortar stores implement a more complete omnichannel marketing strategy by sharing offline events through the Conversions API. Explore Conversions API implementation options and learn how to use the Conversions API to inform measurement and ads targeting strategies. ... Learn how to implement a more...
In this course, you will learn how to create a measurement portfolio that includes the right tools and solutions to answer key business questions. You'll explore different types of measurement solutions available, such as Ads Manager, A/B Testing, Conversion Lift, Brand Lift, marketing mix modeling and more. ... AEP
This course provides an overview of key concepts related to safety, integrity and privacy for advertising across Meta technologies. It also introduces the ad review process, and important data and brand safety policies. ... Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies. ... Your guide...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a framework for adopting a holiday-first creative approach for Reels ads. Handout Download ... In...
