In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
Discover how to address abnormalities in data, such as differences in granularity, missing data or outliers.
Discover how the Facebook advertising tools you use affect the quality of data you have access to.
Discover how to use summary statistics to interpret statistical outputs and use visuals to make observations about data.
This lesson explores model calibration and other advanced features of Robyn.
Learn how to use Robyn to build marketing mix models that are fast and accessible.
Learn how to use Meta technologies to nurture customer relationships in the post-purchase phase and grow customer loyalty.
Learn how you can use Meta technologies to shorten the customer's path to purchase and ways to streamline the process.
Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers.
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
This lesson will show how to set up an Instagram profile for a business account.
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
In this lesson, we'll discuss how to order and limit the results of your SQL query. You'll also explore an example scenario.
Understand how data is defined in digital advertising and common data sources, how data is captured and who uses and manages them.
This lesson will show how to create and use an Instagram business account to achieve business goals.
In this lesson, we'll discuss how to use the four types of SQL JOIN functions. You'll then explore an example scenario.
Learn more about the role data plays in targeting, optimization and measurement.
Take this quiz to assess your knowledge on how to establish a business presence on Instagram.
In this course you'll learn the fundamentals of branded content for advertisers and why it’s an important part of marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure...
In this lesson, we'll discuss SQL tables and queries. You’ll also build a query for a sample scenario.
Learn more about the different players in the ads ecosystem and how they affect—or are affected by—privacy policies and regulations.
This lesson explains how to install the Robyn package, load data, define model specifications, build the initial model and select the preferred initial model solution.
This lesson prepares students to create, schedule and share ad reports using goal-aligned reporting templates.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
