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Live Events
  • An Introduction to Facebook Data Sources

    People engage with brands on online and offline channels as well as different devices. In this lesson, we examine how the Facebook pixel, SDK and offline conversions tool can help you record various events where they occur. We also discuss...

    • Duration 10m
    • Intermediate
  • Considerations for Data Quality

    This lesson focuses on the breadth of data quality collected from data sources. You will learn the steps you should follow to ensure your data collection strategy has touch points along the path to conversion.

    • Duration 10m
    • Intermediate
  • Reach Relevant People With the Facebook Pixel

    This lesson will review how to connect with people who have visited a business website by creating a Custom or Lookalike Audience with Facebook Pixel.

    • Duration 5m
    • Rating 5.0
    • Advanced
  • Get Started With Data-Driven Marketing

    When people take certain actions on your website, in your app or at your store, different Facebook tools, such as the pixel, SDK and offline conversions tool share those actions with our system. In this course, you’ll learn how the...

    • Path
    • Duration 30m
    • Rating 3.5
    • Intermediate
    • Award
  • Optimize Targeting Parameters

    In this course, we focus on how to align targeting to business goals and troubleshoot issues that affect your ability to reach the right audience.

    • Path
    • Duration 20m
    • Rating 5.0
    • Intermediate
    • Award
  • Use Data to Personalize At Scale

    Learn to implement and troubleshoot data sources and use data to deliver more personalized ads at scale.

    • Path
    • Duration 15m
    • Rating 4.0
    • Intermediate
    • Award
  • Creative Essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Facebook Bid Strategies

    This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to pick the...

    • Path
    • Duration 25m
    • Rating 4.6
    • Beginner
    • Award
  • Advanced Matching for Websites

    Learn about advanced matching for websites and its benefits, Facebook data privacy and transparency measures and how Facebook handles hashed information.

    • Path
    • Duration 17m
    • Rating 5.0
    • Intermediate
    • Award
  • Grow Your Online Presence

    This course will help you establish an online presence for your nonprofit.

    • Path
    • Duration 10m
    • Beginner
    • Award
  • Ads About Social Issues, Elections or Politics

    In this course, you learn why ads on Facebook and Instagram about social issues, elections or politics must meet a higher standard of authenticity, transparency and accountability. This course also explores how our policies seek to protect the integrity of...

    • Path
    • Duration 16m
    • Rating 4.5
    • Intermediate
    • Award
  • Impact of Creative on Performance

    Every ad in Feed should feel as much like organic content as possible. To achieve this, ads should align with objectives and perform well in the auction. This training examines how to design creative for each stage of the marketing...

    • Path
    • Duration 15m
    • Rating 3.0
    • Intermediate
    • Award
  • Creative Tips for Your Fundraising Campaign

    This course will prepare you to create engaging content, tell authentic stories and use free tools to create and enhance your content.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Award