Measure KPIs with data
Discover how the Facebook advertising tools you use affect the quality of data you have access to.
Discover how the Facebook advertising tools you use affect the quality of data you have access to.
Discover how to use summary statistics to interpret statistical outputs and use visuals to make observations about data.
Learn about the fundamentals of a branded content project briefs and best practices for brief development.
This lesson explores model calibration and other advanced features of Robyn.
This lesson explores how targeting can afffect the performance of your campaign and how Meta targeting tools can guide your creative strategy.
In this course you'll learn the fundamentals of branded content for advertisers and why it’s an important part of marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure...
Learn how to install the Facebook SDK and set up app events and parameters for Android.
Learn about brand-creator relationships, how Brand Collabs Manager can help manage partnerships and how to find a creator that aligns with your brand identity.
Learn how you can use Meta technologies to shorten the customer's path to purchase and ways to streamline the process.
Learn how to use Meta technologies to nurture customer relationships in the post-purchase phase and grow customer loyalty.
This lesson explains how to install the Robyn package, load data, define model specifications, build the initial model and select the preferred initial model solution.
Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers.
Learn how to build a community to advance your business goals
This lesson prepares students to create, schedule and share ad reports using goal-aligned reporting templates.
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
Learn how to add the Facebook SDK as a build dependency, edit the Android app configuration and generate the Android key hashes.
Learn how to build a seamless shopping experience so that your products are discovered by the right people.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
Learn the basics of Advantage+ app campaigns, how to set up a campaign and how to access reporting features.
This lesson will show how to create and use an Instagram business account to achieve business goals.
Learn about different testing strategies to measure the effectiveness of Advantage+ app campaigns.
This lesson explores how data transformation and automation tasks must be performed to prepare input data and check its correctness for a marketing mix model.
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
In this course, we’ll discuss how to extract and manipulate data with SQL queries.