Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access advanced features and bulk actions. ... Help fight piracy and copyright infringement on Facebook...
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Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle. ... Messenger, messaging, creative, strategy, planner ... By the end of this lesson, you will be able to:Identify use cases for implementing Messenger conversation...
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This lesson will support you to create SMART marketing goals. Learn how to create SMART marketing goals and how to measure your progress against your SMART goals. ... Learn how to create SMART goals and keep track of your progress.='Master Data'!E8 ... smart goals, marketing goals, set goals, business goals, smart marketing goals, marketing on...
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Use your content to tell relevant and authentic stories. ... Tell Authentic Stories ... ads creation, attention, audience, audience reach, engagement, interactive, optimize, page insights, reporting, stories, storytelling ... Develop a consistent look and feel Knowledge check Create content with your supporters in mind Let's look at how Susan G....
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... [ { "timestamp": "00:01", "text": "How to use messaging tools to build deeper connections with customers.", "visual_description": "Black background with white text. A circle with a dashed line, and an image of makeup palette and a call-to-action button." }, { "timestamp": "00:05", "text": "Using free tools to manage your messages can...
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Use this lesson to: Recognize what content and user experience is not allowed for destination pages. ... From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services. ... ad policy ... SMB Prototype ... Now that you've completed the...
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This lesson will prepare you to evaluate the performance of your government organization's ads using Ads Manager reporting tools. ... This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign. ... ads reporting,...
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How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take. ... ad objectives, creative, strategy, planner ... By the end of this lesson, you will be able to:Evaluate how our platforms can meet your business needs.Identify how your business goals map to our ad...
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This lesson prepares you to share accurate information with your community on Facebook as a government organization. ... This lesson prepares you to: Keep your community informed Community Standards Page Transparency on Facebook Fact-checking on Facebook Key takeaways Share updates that align with Community Standards. Provide your community with...
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Explore best practices for using data to deliver personalized ads at scale while respecting the privacy choices of your customers. ... Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers. ... pixel, sdk, offline conversions, conversions api, data sources ... Knowledge check...
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This lesson prepares you to use WhatsApp to interact with your community as a government organization. ... This lesson prepares you to: Communicate with your community safely and securely Choose the right WhatsApp solution for your organization Get started with the WhatsApp Business App Help people discover your organization on WhatsApp Measure...
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This lesson will prepare you to use ads that may prompt people to register to government services. ... This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization. ... community, advertising, ad objectives, page admins, business...
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This lesson will prepare you to use Facebook Ads Manager to create advertising campaigns for your government organization. ... This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community. ... community, advertising, ad objectives, page admins, business profiles,...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
