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  • Optimizing Video for Mobile

    This course provides an overview of how to optimize your ads for mobile by capturing attention quickly, framing for mobile devices, designing for sound-off and playing with creative options.

    • Path
    • Duration 30m
    • Rating 4.5
    • Beginner
    • Award
  • Targeting Lookalike Audiences

    Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.

    • Path
    • Duration 10m
    • Rating 4.3
    • Beginner
    • Award
  • Develop a Hypothesis to Test

    A well-structured hypothesis can provide strategists with valuable and actionable insights, whether it is proved or disproved. In this course, we explore how to compose a strong hypothesis and how to identify variables and a test hypothesis. We also look...

    • Path
    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Deliver Actionable Media Recommendations

    In order to compel action on behalf of media buyers and planners, it is necessary to make credible, actionable recommendations. In this lesson, we explore a series of case examples to observe how insights lead to data-driven recommendations.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Award
  • Measurement Opportunities

    When you’ve finished running an experiment, it’s important to keep testing and learning. In this course, you’ll learn how and when to retest a hypothesis and test a new hypothesis.

    • Path
    • Duration 25m
    • Rating 5.0
    • Intermediate
    • Award
  • Capture Insights

    The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.

    • Duration 7m
    • Rating 4.0
    • Intermediate
  • Combine Campaign Insights with Research

    An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...

    • Duration 6m
    • Rating 4.0
    • Intermediate
  • Make the Most of Marketing Insights

    An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully as when it is combined with additional research. In this course, we review sources that can support the creation of a holistic story to...

    • Path
    • Duration 20m
    • Rating 3.5
    • Intermediate
    • Award
  • Convey Insights for Impact

    Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.

    • Duration 7m
    • Rating 5.0
    • Intermediate
  • Considerations When Conducting an Experiment

    Sometimes your experiment doesn't run as planned. Prepare for what to do and learn strategies for navigating the limitations of an experiment.

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • Overview of Experiments

    Experiments are the tried-and-true method of understanding the impact of your ad. Learn more about the two types of experimental methods: randomized control trials and A/B tests.

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • A Cross-Channel Measurement Approach

    The attention advertisers want from audiences is increasingly fragmented across devices, browsers and channels. Advertisers often use a combination of channels to reach audiences, but in today's landscape, it is necessary to develop a cross-channel measurement approach that aligns closely...

    • Path
    • Duration 17m
    • Rating 4.8
    • Intermediate
    • Award
  • Build A Conversation with Consumers on Messenger

    Learn how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.

    • Path
    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • How to use Campaign Planner

    Use this lesson to: Define what Campaign Planner is. Create a reach and frequency campaign with Campaign Planner.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Reach and Frequency Campaigns

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Path
    • Duration 25m
    • Rating 4.8
    • Intermediate
    • Award
  • Optimize Your Promotions

    Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.

    • Duration 5m
    • Rating 4.7
    • Beginner