Meta Blueprint : Learn new skills to build your brand or business

Increase campaign performance with diversified creative

This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.

Path
Duration 15m
Rating 5.0
Beginner
Credential

Get the most out of WhatsApp Business

This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...

Event
Rating 3.0

Creating and editing effective Reels ads

Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.

Path
Duration 23m
Rating 5.0
Intermediate
Credential

How to create content that stands out on Instagram

This course teaches you how to create content for your business on Instagram.

Path
Duration 3m
Rating 4.9
Beginner

Prove It, Then Scale It: Measuring Your Holiday Ad Performance

Webinar learning objectives Are your holiday ads actually working, or are you just hoping? Learn when to use an A/B test versus a conversion lift test, how to set each one up, and how to read the results so you...

Event

Set up accounts and assets for the WhatsApp Business Platform

Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.

Path
Rating 4.6
Advanced
Credential

Advertising solutions and AI

Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.

Path
Duration 35m
Rating 4.7
Intermediate
Credential

Monitoring accounts and brand assets

Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.

Path
Duration 10m
Rating 5.0
Beginner
Credential

Agency performance knowledge checks

Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.

Path
Duration 6m
Intermediate
Credential

Practice Test - Digital Marketing Associate - D

Rating 4.8

How to turn Instagram posts into ads

This course teaches you how to use your posts and stories as ads for your business on Instagram.

Path
Duration 16m
Rating 4.6
Beginner

Increase your sales with omnichannel ads across Meta technologies

< Webinar learning objectives Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline...

Event
Rating 3.6

Live Webinar: Business Marketing Strategy

Path
Rating 3.7

Practice Test - Media Buying - B

Rating 4.7

Optimize Meta Conversions API

To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...

Video
Rating 3.0

Black Business Spotlight: OrganiGrowHairCo

Increase your sales with omnichannel ads across Meta technologies

Use Ads Manager omnichannel optimization to drive online and in-store sales.

Path
Duration 40m
Rating 5.0
Intermediate
Credential

Advanced Matching for the Web

Advertising solutions across the marketing funnel

Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.