This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure. You’ll...
Learn how to distinguish between restricted and prohibited content on Facebook platforms. This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure...
Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...
Learn to match Facebook users to pixel events with advanced matching for the web. This session explores options, setup and troubleshooting. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please...
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...
Learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and online video advertising strategies, what ISR is and how it works, and explore success stories from brands that have used ISR to...
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. This training can be...
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. This training can be...
Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...
Learn how Facebook liquidity tools increase liquidity across budget, audience, placement and creative and how machine learning makes media teams more efficient. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session,...
Learn to guide agency teams and improve campaign success. This workshop gives you the skills to write briefs, and effective business and campaign objectives. Click below to view the session descriptions and to RSVP. If you don’t see a...
Design high quality creative for mobile marketing campaigns. In this session, you’ll learn to design content that aligns with user behavior and best practices. Click below to view the session descriptions and to RSVP. If you don’t see a...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
