This training covers the AI solutions within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the solutions in 5 categories of Advantage+...
This training covers the AI solutions within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the solutions in 5 categories of Advantage+ single-step solutions that use AI to automate parts of your campaigns. Participants will be able to determine which AI solutions...
In this session with Meta product experts, we dive deep into how to overcome common video production barriers and improve Advantage+ catalog campaign performance through practical setup and testing guidance. **What you’ll learn**: - What catalog product video is & why it matters for performance - Practical ways to source, create, and scale...
In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What are the benefits of Conversions API versus the Meta pixel? Will the Conversions API impact my...
Use this lesson to learn: What boosted events are and how they can benefit your business. How to choose the right creative, targeting and budget and schedule for your event. How to Boost your event. ... After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this...
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single campaign for all their sales objectives, and Meta will...
Learn how to power up performance and build for the future with video and Reels ad creative. You'll walk away from this interactive session with inspiration, tips and tools that make it quick and easy to build engaging video ads that bring your business to life and maximize your goals. Don't see any events here? Be sure to log into Blueprint to...
Learn about the commitment Facebook has made to authenticity and transparency. ... authorization, ad policies, policies, political, political ad label, political content, politics ... Discover the commitment Meta has made to protect free expression, and increase authenticity, transparency and accountability.Identify which ads are about social...
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion types. ... This lesson is the first in a series showing you how to run promotions from your...
Learn how you can adhere to Facebook Community Standards and Advertising Policies. ... Community Standards, ad policies, policies, political, political ad label, political content, politics ... Our Community Standards Our Community Standards and Advertising Policies explain what you can and cannot publish across Meta technologies. Our Community...
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to...
As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly. ... placements, ad formats, creative, strategy ... By the end of this lesson, you will be able to:State the sizing requirements for our placements.Distinguish each ad format and examples of...
Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta,...
Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more...
This lesson will prepare you to apply creative best practices and measure the success of your social impact campaigns. ... In this lesson, students will be prepared to use creative best practices and measure the success to social impact campaigns. ... best practice, audience reach, Brand awareness, design mobile ads, mobile ad designs,...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and scale new strategies with best practices for campaign setup and...
An overview of the journey towards good marketing. ... measurement, measure, pixel, SDK, offline conversions ... Before you embark on your measurement journey, make sure you have the appropriate data sources set up to send Facebook the relevant events and parameters. This enables you to collect the relevant data you need to measure your results....
An overview of first-party and third-party measurement solutions. ... measurement, measure, pixel, SDK, offline conversions ... Compare a reporting tool to a measurement solution.Explain why Facebook offers both first-party and third-party solutions. Use this lesson to: You'll likely use both reporting tools and measurement solutions on and off...
An overview of Facebook's approach to measurement. ... measurement, measure, pixel, SDK, offline conversions ... How does Facebook think about measurement?How can Facebook help you avoid focusing only proxy metrics? Describe the importance of measuring campaign performance.Identify the difference between data and insights.Explain Facebook's...
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers. ... Opportunity Score ... This lesson prepares you to: This lesson prepares you to: Account simplification Account simplification Simplifying your account structure for the learning phase Simplifying your account structure for the...
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post. ... Facebook Page, promotions, boost post, local awareness, SMB, small business, Page Insights, promote page, boost event, promote cta, promote website, get more leads, lead...
This lesson will prepare you to use Facebook tools to build community, amplify your message and support causes that are important to people. ... In this lesson, students will review how to use Facebook tools to build community, amplify your business’s message and participate in actions that serve causes that are important to people. ...
Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business. ... Instagram, Facebook, MessPTGer, WhatsApp, Status, WhatsApp Status, Story, Stories, Organic, Organic story, Ads, ads in stories, story ads, video, mobile, full-screen, boomerang,...
Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services. ... advertising, Instagram, Facebook, MessPTGer, WhatsApp, Status, WhatsApp Status, Story, Stories, Organic, Organic story, Ads, ads in stories, story ads, video,...
