Search Results: digital buyer learning path

... This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you to deliver impactful marketing that can generate...

• Rating 4.8
• Advanced

...dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic ads, and more. Additionally, learn how you can further optimize your campaigns with foundational experimentation and measurement skills. ... Elevate

• Path
• Rating 4.5

This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. ... This session is for marketers advancing climate action. Hear from...

• Event
• Duration 1h

...to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to tag products in your Instagram posts, how to enable Checkout, and how to set up product launches. Henok Misgina | Instructor As Team Lead, Retail, Henok Misgina...

• Event

This lesson will prepare you to use Facebook tools to build community, amplify your message and support causes that are important to people. ... In this lesson, students will review how to use Facebook tools to build community, amplify your business’s message and participate in actions that serve causes that are important to people. ...

• Duration 15m
• Rating 5.0
• Intermediate

...customers and fans know what your business is up to. Keep customers interested and engaged with industry information, product updates, event notifications and more. Learn how to use your Facebook Page to stay top of mind with customers, build your community and grow your business. Plus, find out how to make the most out of your Page with...

• Video
• Duration 1m
• Rating 4.8
• Credential

Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real change Sarah Hartnett Sarah has worked in the advertising and technology industries for the past 15 years, with ad agency...

• Event
• Duration 1h

...With Advantage+ catalog ads, you can dynamically deliver personalized ads and product recommendations to people based on their interests, intent and actions. In this course, discover how to set up, maintain and troubleshoot a catalog. Explore best practices for using Advantage+ catalog ads and learn how to create your first ad campaign. ...

• Path
• Duration 40m
• Rating 5.0
• Beginner
• Credential

Esta sessão é indicada para profissionais que estão iniciando o trabalho com as ferramentas de marketing digital do Facebook. Aprenda como ampliar sua causa e obter mais impacto marcando presença no Facebook e Instagram, criando conteúdo e interagindo com seus apoiadores e experimentando os anúncios para ajudar a atingir os objetivos de sua...

• Event
• Duration 1h

This lesson prepares you to use Messenger to reach your community as a government organization. ... This lesson prepares you to: Use Messenger to connect with your community Engage your community with messages Scale your messaging efforts with automated responses Encourage people to message your organization Key takeaways Use Messenger to engage...

• Duration 5m
• Rating 5.0
• Intermediate

It's more important than ever for your business to retain the customers it has. The way people shop has fundamentally transformed in recent years, so your customer retention strategies must also evolve. In this article, we explore strategies marketing and advertising professionals can use for customer retention and ways Facebook can help to...

• Duration 5m
• Rating 5.0
• Beginner

...business goals. It also explores the main creative elements and best practices for across Meta technologies. ... Learn how to select the best placements and apply mobile best practices. ... AEP ,Get started with...

• Path
• Duration 10m
• Rating 4.9
• Beginner
• Credential

Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access advanced features and bulk actions. ... Help fight piracy and copyright infringement on Facebook...

• Duration 15m
• Rating 4.8
• Beginner
• Credential

...to set up a campaign in Meta Ads Manager. It also covers how to create reports using Meta Ads Reporting. ... Learn about the ad creation process and how to create reports in Meta Ads Manager. ... Get started with...

• Path
• Duration 13m
• Rating 4.7
• Beginner
• Credential

This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals. Martha...

• Event
• Duration 60h

...setting up and interpreting key metrics, and conducting experiments to inform future campaign goals. ... Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key...

• Path
• Duration 15m
• Rating 4.6
• Intermediate
• Credential

...ad review process, and important data and brand safety policies. ... Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies. ... Your guide to audience targeting...

• Path
• Duration 42m
• Rating 4.9
• Intermediate
• Credential

...the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science Professional examination. Attendees should be competent with basic digital advertising concepts and comfortable with...

• Event

...including how to set up and manage accounts, permissions, brand safety and two-factor authentication. ... Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business...

• Path
• Duration 17m
• Rating 4.8
• Beginner
• Credential

Bergabunglah dengan kelas pelatihan gratis yang akan membantu mengasah keterampilan pemasaran digital Anda serta mengajari Anda untuk menggunakan Facebook dan Instagram secara lebih efektif untuk mengembangkan bisnis Anda. Di kelas ini, Anda akan belajar: Prinsip Strategi Beriklan Efektif Sebarkan Kisah Bisnis dengan Instagram Menggunakan...

• Event
• Rating 3.0

This lesson prepares you to establish a presence and a community for your government organization on Instagram. ... This lesson prepares you to: Tell your story on Instagram Create a professional Instagram account Engage your community with photos and videos Creative tips for Instagram posts and stories Invite your community to interact Manage...

• Duration 10m
• Rating 5.0
• Intermediate

...reviews how to write clear and concise copy for ads across Meta platforms. ... This lesson prepares you to write clear and concise copy for ads across Meta platforms. ... Digital marketing, instagram ads, Facebook ads, marketing strategy, ad campaign, facebook ads, marketing campaign, campaigns, ad, ads, advertising, marketing, facebook ads...

• Duration 5m
• Rating 5.0
• Beginner

Learn how to establish your presence on Facebook by creating a Facebook Creator Page. You can learn more about getting started as a creator on Facebook Blueprint at fburl.com/getstartedcreator. ... Facebook Page, Facebook Elevate, Audience, presence, Creator Page, Content Creator, reach, get started ... Elevate ... Learn how to...

• Rating 4.6